Today it has been announced that the European Union will regulate the use of the term “big data”.

“Volumes of misuse of the term big data has gone way over what is acceptable” says an EU spokesperson. Therefore the Commission will initiate a snap roadmap for legislation leading to that every use of the term big data has to be approved by the authorities beforehand.

A variety of ways to declare that your use of the term big data has been approved will be put into force for the different languages used within the Union. So far France has announced that “big data appellation d’originalité contrôlée” will be used there.

Velocity is the word that best describes the planned process for clamping down on the misuse of the term big data. As soon as in 2020 every member state must have started the legislation process and not later than 2025 the rules must be implemented in national laws. However there is a great deal of skepticism over if things could move that fast.

Well, selfie was selected as the new word of the year in the Oxford English Dictionary and indeed that choice was celebrated with the buzzworthy selfie taken at the memorial services for Nelson Mandela this week.

Big data also made it to the list of well explained terms as told in this post: OK, so big data is about size (and veracity).

And finally, after a little social sharing of this post on my phablet, I srsly think I will have a digital detox.

The below saying has become a popular share around in social media:

“Big data is like teenage sex. Everybody talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”

Indeed, there is quite a lot of hype around big data as for example told in The Big MDM Trend.

The teenage sex joke isn’t new at all. It has been used about a lot of new trends. I remember when the e-Business hype started, the joke was used here as well as you still can find some evidence about if googling the saying and getting this and that.

Today e-Business has matured and maybe a few brick and mortar bookstores have stopped laughing about the e-Business and teenage-sex joke now.

Also, maybe the joke says more about parents’ knowledge about teenage-sex.