Multidomain MDM has moved on from the Trough of Disillusionment to climbing up the Slope of Enlightenment. I have been waiting for this to happen for 10 years – both in the hype cycle and in the real-world – since I founded the Multi-Domain MDM Group on LinkedIn back then.
Interinterprise MDM has swapped place with Cloud MDM, so this term is now ahead of Cloud MDM. It is though hard to imagine Interenterprise MDM without Cloud MDM, and MDM in the cloud will also according Gartner reach the the Plateau of Productivity before ecosystem wide MDM. The promise of this is also in accordance with a poll I made as told in the post Interenterprise MDM Will be Hot.
You can get the full report from the MDM consultancy parsionate here.
Interenterprise Master Data Management is about how organizations can collaborate by sharing master data with business partners in order to optimize own master data and create new data driven revenue models together with business partners.
It is in my eyes one of the most promising trends in the MDM world. However, it is not going to happen tomorrow. The quest of breaking down internal data and knowledge silos within organizations around is still not completed in most enterprises. Nevertheless, there is a huge business opportunity to pursue for the enterprises who will be in the first wave of interenterprise data sharing through interenterprise MDM.
A poll in the LinkedIn MDM – Master Data Management group revealed that MDM practitioners are aware of that Interenterprise MDM will be hot sooner or later:
For the range of industries that work with tangible products, one of the most obvious places to start with Interenterprise MDM is by excelling – in the meaning of eliminating excel files exchange – in Product Data Syndication (PDS). Learn more in the post The Role of Product Data Syndication in Interenterprise MDM.
Disciplines come and go in the data management world. Here is a mind map of the disciplines on top of my mind today. Some of the disciplines goes back to the emerge of IT in the previous millennium and some have risen during the latest years.
In the recent Gartner Top 10 Trends in Data and Analytics for 2020 trend number 8 is about data marketplaces and exchanges. As stated by Gartner: “By 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.”
In the 00’s the evolution of Master Data Management (MDM) started with single domain / departmental solutions dominated by Customer Data Integration (CDI) and Product Information Management (PIM) implementations. These solutions were in best cases underpinned by third party data sources as business directories as for example the Dun & Bradstreet (D&B) world base and second party product information sources as for example the GS1 Global Data Syndication Network (GDSN).
In the previous decade multidomain MDM with enterprise wide coverage became the norm. Here the solution typically encompasses customer-, vendor/supplier-, product- and asset master data. Increasingly GDSN is supplemented by other forms of Product Data Syndication (PDS). Third party and second party sources are delivered in the form of Data as a Service that comes with each MDM solution.
In this decade we will see the rise of multienterprise MDM where the solutions to some extend become business ecosystem wide, meaning that you will increasingly share master data and possibly the MDM solutions with your business partners – or else you will fade in the wake of the overwhelming data load you will have to handle yourself.
The data sharing will be facilitated by data marketplaces and exchanges.
On July 23rd I will, as a representative of The Disruptive MDM/PIM/DQM List, present in the webinar How to Sustain Digital Ecosystems with Multi-Enterprise MDM. The webinar is brought to you by Winshuttle / Enterworks. It is a part of their everything MDM & PIM virtual conference. Get the details and make your free registration here.
One of the rising stars on the Master Data Management (MDM) and Product Information Management (PIM) scene is EnterWorks.
The EnterWorks solution has during the latest years, as a small crowd of other solutions on the market, grown from being a PIM solution to be a Multi-domain MDM solution. But they have not stopped there. EnterWorks is also a Multi-enterprise MDM solution and is thus covering the needs of sharing master data and product information within business ecosystems. This is, as stated by Gartner, a particularly interesting value proposition in the context of digital ecosystems.
Last year EnterWorks joined forces with WinShuttle, a major player in the data management realm.
This has led to that I, besides welcoming EnterWorks as a featured solution on the list, also is able to welcome EnterWorks to Europe. The European launch should have taken place on The Gartner Data & Analytics Summit in March. However, this event was as all other events at the moment postponed. But the launch is not. Read about the perspectives of this move in the press release on that Winshuttle Announces European Launch of EnterWorks® MDM/PIM Platform.
Another implication is that even the best fit MDM solution will not necessarily cover all your needs.
One example is within data matching, where I have found that the embedded solutions in MDM tools often only have limited capabilities. To solve this case, there are best of breed data matching solutions on the market able to supplement the MDM solutions.
Another example close to me is within multienterprise (business ecosystem wide) MDM, as MDM solutions are focused on each given organization. Here your interaction with a trading partner, and the interaction by the trading partner with you, can be streamlined with a solution like Product Data Lake.
In the game of winning in business by using Artificial Intelligence (AI) there are two main weapons you can use: Algorithms and data. In a recent blog post Andrew White of Gartner, the analyst firm, says that It’s all about the data – not the algorithm.
So, next thing is how to provide the data? It is questionable if every single organization has the sufficient (and well managed) master data to make a winning formula. Most organizations must, for many use cases, look beyond the enterprise firewall to get the training data or better the data fuelled algorithms to win the battles and the whole game.
Tony continues: “The investment in master data within ecosystems is going to increase dramatically. People are going to realise that most of the waste that happens is at the seams of large organisations – not having a common language between the accounts payable of one company and the accounts receivable of another company means both companies are wasting resources and money.”
This way of looking at MDM as something that goes beyond each organization and evolves to be ecosystem wide is also called Multienterprise MDM.
During the end of last century data quality management started to gain traction as organizations realized that the many different applications and related data stores in operation needed some form of hygiene. Data cleansing and data matching (aka deduplication) tools were introduced.
In the 00’s Master Data Management (MDM) arised as a discipline encompassing the required processes and the technology platforms you need to have to ensure a sustainable level of data quality in the master data used across many applications and data stores. The first MDM implementations were focused on a single master data domain – typically customer or product. Then multidomain MDM (embracing customer and other party master data, location, product and assets) has become mainstream and we see multienterprise MDM in the horizon, where master data will be shared in business ecosystems.
MDM also have some side disciplines as Product Information Management (PIM), Digital Asset Management (DAM) and Reference Data Management (RDM). Sharing of product information and related digital assets in business ecosystems is here supported by Product Data Syndication.
Lately data governance has become a household term. We see multiple varying data governance frameworks addressing data stewardship, data policies, standards and business glossaries. In my eyes data governance and data governance frameworks is very much about adding the people side to the processes and technology we have matured in MDM and Data Quality Management (DQM). And we need to combine those themes, because It is not all about People or Processes or Technology. It is about unifying all this.
In my daily work I help both tool providers and end user organisations with all this as shown on the page Popular Offerings.