Of course you can work with data quality without bringing in technology, of course you can have SOA without involving technology, of course CRM is not about technology at all and of course you can tweet without using technology:
Source: Toby Leftly: http://www.techi.com/2010/08/paper-tweets-handly-like-a-paper-calculator/
Liliendahl on Data Quality 
Henrik,
Do I detect a note of sarcasm???
You make a great point though!
Rgds Ken
Thanks Ken. No further comments 🙂