A consequence of the business benefits in sharing data will be a rise in data management disciplines aiming at business ecosystem wide data sharing, where product data syndication is an obvious opportunity.
During the last years I have been working on such a solution. This one is called Product Data Lake.
In here it is said that: “The integrated network economy could represent a global revenue pool of $60 trillion in 2025 with a potential increase in total economy share from about 1 to 2 percent today to approximately 30 percent by 2025”.
This dramatic shift will in my eyes mean a change of direction in the way we see Master Data Management (MDM) as well as Product Information Management (PIM) and Data Quality Management (DQM) solutions.
360 is a magic number in the master data and data quality world. It is about having a 360-degree view of customers, suppliers, and products. This is an inside-out view. The enterprise is looking at a world revolving around the enterprise just as back then when we thought the universe revolved around the planet Earth.
By 2025 forward looking enterprises must have changed that view and directed master data, product information and data quality management into a state fit for the network economy by having a business ecosystem wide MDM (PIM and DQM) solution landscape.
The public kind where everyone shares the same product information. The prominent examples are marketplaces and data pools.
The collaborative kind where you can exchange the same product information with all your accepted trading partners but also supplement with one-to-one product information that allows the merchant to stand out from the crowd.
When syndicating – or synchronizing – through data pools you are limited to the consensus on the range of data elements, structure and format enforced by those who control the data pool – which can be you and your competitors.
With a collaborative PDS solution you can get the best of two worlds. You can have the market standard that makes you not falling behind your competitors. However, you can also have unique content coming through that puts you ahead of your competitors.
Right now, I am working with a collaborative PDS solution. This solution welcomes other (collaborative) PDS solutions as part of the product information flow. The solution will also encompass data pools in a reservoir concept. This PDS solution is called Product Data Lake.
Tony continues: “The investment in master data within ecosystems is going to increase dramatically. People are going to realise that most of the waste that happens is at the seams of large organisations – not having a common language between the accounts payable of one company and the accounts receivable of another company means both companies are wasting resources and money.”
This way of looking at MDM as something that goes beyond each organization and evolves to be ecosystem wide is also called Multienterprise MDM.
Providing a 360-degree view of master data entities
Enabling happy self-service scenarios
Underpinning the best customer experience
Encompassing Internet of Things (IoT)
Providing a 360-degree view of master data entities through Golden Records in Multidomain MDM will be much easier by sharing master data that is already digitalised as third-party reference data and/or at business partners.
Enabling happy self-service scenarios can be done much more effectively by opening up the master data onboarding to business partners and customers them selves and by letting product data flow easily between trading partners as pondered in the post Linked Product Data Quality.
Underpinning the best customer experience will require that you utilize data from and about the whole business ecosystem where your company is a participant.
Encompassing Internet of Things (IoT) means that you must share master within the business ecosystem as touched in the post IoT and MDM.
The building next to my home office was originally two cement silos standing in an industrial harbor area among other silos. These two silos are now transformed into a connected office building as this area has been developed into a modern residence and commercial quarter.
Master Data Management (MDM) is on similar route.
The first quest for MDM has been to be a core discipline in transforming siloed data stores within a given company into a shared view of the core entities that must be described in the same way across different departmental views. Going from the departmental stage to the enterprise wide stage is examined in the post Three Stages of MDM Maturity.
But as told in this post, it does not stop there. The next transformation is to provide a shared view with trading partners in the business ecosystem(s) where your company operates. Because the shared data in your organization is also a silo when digital transformation puts pressure on each company to become a data integrated part of a business ecosystem.
As any other IT enabled discipline Master Data Management (MDM) continuously undergo a transformation while adopting emerging technologies. In the following I will focus on five trends that seen today seems to be disruptive:
MDM in the Cloud
According to Gartner the share of cloud-based MDM deployment has increased from 19% in 2017 year to 24 % in 2018 and I am sure that number will increase again this year. But does it come as SaaS (Software as a Service), PaaS (Platform as a Service) or IaaS (Infrastructure as a Service)? And what about DaaS (Data as a Service). Learn more in the post MDM, Cloud, SaaS, PaaS, IaaS and DaaS.
Extended MDM Platforms
There is a tendency on the Master Data Management (MDM) market that solutions providers aim to deliver an extended MDM platform to underpin customer experience efforts. Such a platform will not only handle traditional master data, but also reference data, big data (as in data lakes) as well as linking to transactions. Learn more in the post Extended MDM Platforms.
The scope of MDM will increase with the rise of Internet of Things (IoT) as reported in the post IoT and MDM. Probably we will see the highest maturity for that first in Industrial Internet of Things (IIoT), also referred to as Industry 4.0, as pondered in the post IIoT (or Industry 4.0) Will Mature Before IoT.
Ecosystem wide MDM
Doing Master Data Management (MDM) enterprise wide is hard enough. But it does not stop there. Increasingly every organization will be an integrated part of a business ecosystem where collaboration with business partners will be a part of digitalization and thus we will have a need for working on the same foundation around master data. Learn more in the post Multienterprise MDM.
One of the bottlenecks in Product Information Management (PIM) is getting product data ready for presentation to the buying audience as fast as possible.
Product data travels a long way from the origin at the manufacturing company, perhaps through distributors and wholesalers to the merchant or marketplace. In that journey the data undergo transformation (and translation) from the state it has at the producing organization to the state chosen by the selling organization.
However, time to market is crucial. This applies to when a new product range is chosen by the merchant or when there are changes and improvements at the manufacturer.
At Product Data Lake we enable a much faster pace in these quests than when doing this by using emails, spreadsheets and passive portals.
Leading up to the Nordic Midsummer I am pleased to join Informatica and their co-hosts Capgemini and CGI at two morning seminars on how successful organizations can leverage data to drive their digital transformation, the needed data strategy and the urge to have a 360-view of data relationships and interactions.
My presentations will be an independent view on the question: What are the latest and hottest trends within Master Data Management?
In this session, I will give the audience a quick walk-through visiting some in vogue topics as MDM in the cloud, MDM for big data, embracing Internet of Things (IoT) within MDM, business ecosystem wide MDM and the impact of Artificial Intelligence (AI) on MDM.
The events will take place, and you can register to be there, as follows: