During the rise of the term “big data” there has been a lot of different definitions around trying to shortly express what this very popular term really is about. A lot of these definitions has included a sentiment about that big data is not (only) about size. The tree V’s being Volume, Variety and Velocity has been very popular. A fourth V being Veracity has been added, though this hardly isn’t a definition of big data but rather a desirable capability of big (and any other) data.
But apparently big data is about size.
The Oxford English Dictionary has now included big data in this authoritative explanation of English words and terms, and big data is:
It’s interesting that the challenges that make data big are not about analyzing the data. It is about data manipulation and data management. These are by the way things you do to achieve veracity.
Liliendahl on Data Quality 
Good one Henrik. Although, a new big data terms is getting coined on the blog/twitterspehere everyday, I for one loved the addition of term Veracity because the term is about trust worthiness of your data (degree to which your data can be trusted). Since I’m a data geek dealing with data management, truth is always good. Velocity, Variety and Volume!!? Not so much…
I talked about this in my recent post as well. Link below.
http://www.mdmgeek.com/2013/06/11/enhancing-master-data-from-big-data-sources/
Many individuals and organizations will chase big data like other IT related “silver bullets” such as business intelligence, ERP, master data management only to find out that the benefits professed do not appear. Each time that a new “technology” appears the expectations are grand without much forethought as to how these technologies will change and are affected by business policies, processes and people.
Many IT projects have stalled and failed because the organizations realized too late that these technologies do not operate in a vacuum. Big data is the latest in a series of promised solutions. What is lacking is the ability to exploit this technology. Organizations are lacking data literacy and an information orientation which are needed to use data effectively. It’s time to stop adding V tag lines to big data and consider data and information capability and competency as fundamental to big data or for that matter any data.
We’re still in the ABC’s of data. It will be a wihle before we make it to the V’s.
I think Big Data looks at the wrong 3Vs in any case but agree with Henrick. Veracity has to be in there somewhere.
https://www.simple-talk.com/cloud/cloud-data/big-data-are-we-looking-at-the-wrong-vs/
Thanks a lot Prash, Richard and Dave for sharing
I wonder what the Oxford means when it says, “Very large size”, how large is “large”? I like the Veracity Henrik! Definitely needs to be there!