Social Master Data Management (Social MDM) has been a recurring subject on this blog for a couple of years. But what is Social MDM? What do others say it is?
Here is what Techopedia, Gartner and The MDM Institute thinks:
Techopedia has this definition of Social MDM:
Definition – What does Social Master Data Management (Social MDM) mean?
Social master data management (Social MDM) refers to the processes, policies and concepts used to gather and compile social media data sources – like Facebook, LinkedIn and Twitter – into one master file.
Gartner (the analyst firm) hasn’t to my knowledge used the term Social MDM. In 2011 they though said that this will be one of three main trends in MDM:
Increasing Links Between MDM and Social Networks
By 2015, 15 percent of organizations will have added social media data about their customers to the customer master data attributes they manage in their MDM systems….
In 2012, as reported in the post The Big MDM Trend, Gartner, The Hype Cycle firm, changed the point to be about MDM and Big Data.
The MDM Institute has a Field Report from April 2012 where Aaron Zornes (who is the MDM institute) writes:
Social MDM (Cloud-enablement, Architecture & Integration)
During 2012, cloud-enabled MDM will attract small- and mid-sized businesses as a means to engage in MDM without committing to long-term project and major expense….
By 2014-15, cloud-innate services for data quality and Data Governance will be more prevalent than full Social MDM…
So the MDM institute thinks Social MDM is MDM in the cloud.
What do you think?