The Forrester Data Governance Wave 2021

Solutions for data governance are still rare. However, more and more organizations are looking for the technology part of the data governance discipline to underpin the else predominant people and process part of this challenge.

The Forrester Data Governance Wave 2021 is a list of solutions for data governance. As rightfully stated in the report: “Organizations have an ever-increasing appetite to leverage their data for business advantage, either through internal collaboration, data sharing across ecosystems, direct commercialization, or as the basis for AI-driven business decision-making. While doing so, organizations must take care to maintain employee, partner, and customer trust in their approach of leveraging data (and technology fueled by data). This requires data governance and data governance solutions to step up once again and enable data-driven businesses to leverage their data responsibly, ethically, compliantly, and accountably.”

The wave looks like this:

The solutions included seems to be a mix of data governance pure players, data privacy and data protection specialists and more general data management solution providers.

Erwin has been better known for their data modelling technology, which they still do also.

Infogix was acquired by Precisely recently and as they also recently have acquired PIM/MDM technology, the Infogix solution may become part of a wider stack.

Ataccama is also a recognized MDM and Data Quality Tool vendor.

Not surprisingly Informatica is missing from the list as Informatica and Forrester seem to have dysfunctional relationship. I think the list is incomplete without Informatica – and IBM as well, though they do all the other data management stuff too. Like SAP who is in there.

You can, against your Personal Identifiable Information, get a free copy of the report from Ataccama here.

Precisely Becomes a Multidomain Vendor

Yesterday Precisely announced that they are going to acquire Winshuttle.

This acquisition comes just after that Precisely took over Infogix as reported in the post Precisely Nabs Another Old One. Also, Precisely, then named Syncsort, took over a part of Pitney Bowes not too long ago as examined in the post Syncsort Nabs Pitney Bowes Software Solutions.

The previous acquisitions have strengthened the Precisely offerings around data quality for the customer master data domain and the adjacent location domain.

The Winshuttle take over will make Precisely a multidomain vendor adding cross domain capabilities and specific product domain capabilities.

The original Winshuttle capabilities revolves around process automation for predominately SAP environments covering all master data domains and further Application Data Management (ADM).

As Winshuttle recently took over the Product Information Management (PIM) solution provider Enterworks, this will bring capabilities around product master data management and thus make Precisely a provider for a broad spectrum of master data domains.

The interesting question will be in what degree Precisely over the time will be willing to and able to integrate these different solutions so a one-stop-shopping experience will become a one-stop digital experience for their clients.

Conflicting Analyst Views on the PIM Market

As reported in the previous post here on this blog Forrester published their Product Information Management (PIM) 2021 Q2 Wave last week.

Practically simultaneously Ventana Research published their 2021 Vendor and Product Assessment for Product Information Management (PIM).

The two vendor rankings are here:

The methodology and lingo differ a bit, however the ranking is, as with all these kinds of analyst rankings, based on that the vendors are assessed more positive the closer they are to the top right corner.

The two analyst firms are in more or less agreement about some vendors while some vendors are assessed quite different. These are in particular:

  • Informatica, who is assessed much more negative by Forrester than by Ventana. It is a part of the story that Informatica for a long time has declined to participate in Forrester’s PIM assessments.
  • Akeneo, who is a new vendor among the major players, and has a better debut at Ventana than at Forrester.
  • Stibo Systems, who has been a leader at Forrester for some years but has moved down to a modest position at Ventana in the latest ranking.

Looking at assessing the vendors against the others is close to me as part of the Select Your Solution service on The Disruptive MDM / PIM / DQM List. Here the assessment is based on the actual context, scope and requirements for you as a potential buyer (or someone who is helping a potential buyer). When doing that it is natural that a given vendor can be closest to the top right corner in some cases and not in other cases.

That analysts in a generic ranking reaches a different result only underpins that solution selection is not easy and requires a substantial knowledge about the available solutions, where they come from and where they are heading.

If you need help navigating in this jungle, ping me here:

Analyst MDM / PIM / DQM Solution Reports Update March 2021

Analyst firms occasionally publish market reports with a generic solution overview for Master Data Management (MDM), Product Information Management (PIM) and Data Quality Management (DQM).

Here is an overview of the latest major reports:

MDM PIM DQM solutions analyst firms

3 ways to learn more:

  • You can check out many of the included solutions on The Disruptive MDM / PIM / DQM List.
  • You can get a free ranking that also include the rising stars on the solution market and is based on your context, scope and requirements here.
  • You can book a free short online meeting with me for further discussion on your business case as part of my engagement at the consultancy firm Astrocytia here.

Why are Analyst Rankings Behind the MDM Market Dynamics?

From time to time, analyst firms publish market reports that include their opinion and ranking of the vendors/solution providers in a specific market, such as Master Data Management (MDM).

Reading such reports, it strikes me that the rankings often do not seem to be in line with what is going in the market, especially when you consider market positioning, demand and technological developments.

One example was touched on in my post “The Latest Constellation Research MDM Shortlist” where the analyst firm in question seemed to take a long time to understand that Oracle had left the MDM market.

Gartner’s Magic Quadrant reports are generally the most popular; their rankings often appear in corporate PowerPoint decks when businesses want to evaluate and select the right MDM solution that fits their needs.  And yet, I would argue that Gartner is more conservative in its approach.  For example, it took Gartner a long time to abandon the notion that there was a separate customer MDM and product MDM enterprise-level market, as I examined in my post “Who will become Future Leaders in the Gartner Multidomain MDM Magic Quadrant?

You’ll notice that the magic quadrant from 2017 had a very limited number of market players on it; it excluded several vendors who offer MDM via cloud subscription models who are now recognised as key players and who, in hindsight, should have been included on many shortlists back then.

So, when the next Gartner Magic Quadrant for MDM is published (currently scheduled for the end of November 2020, though I hear it may be pushed to January 2021), I would always recommend you take a look at who is not included as well as those who are, and ask yourself what information has led Gartner to rank the vendors the way they have.

In that sense, Gartner’s thoroughness can often work against them as a lot of the data used in the upcoming report will be from 2019.  Also, you should be aware that customer feedback is given by those who made the decision to implement a specific solution; I often hear a number of differing opinions from people across a business when they evaluate MDM solutions.

It’s also interesting to note how analyst firms differ between them.  Examples from the world of MDM include a dysfunctional relationship between Forrester and Informatica as well as between Gartner and IBM, and how Forrester, opposed to Gartner, has a much more favourable assessment of a new kind of MDM provider like Reltio.

Disclosure: I recently worked with Reltio on a webinar and a white paper.

Forrester’s Latest View on the MDM Market

Generic rankings of vendors on a market, like the Master Data Management (MDM) market, are in my eyes not very useful.

So, it is relieving that the recent Now Tech report format from Forrester does not do that.

The Now Tech: Master Data Management, Q4 2020 from Forrester was published last month. In here the vendors are grouped by size and some key selection criteria are stated for each vendor. This include:

  • Deployment mode which in Forrester lingo are functional segments covering public cloud, multi-cloud, on-premise and SaaS.
  • Geographic segments with percentage of revenue for North America, Latin America, EMEA (Europe/ Middle East/Africa) and APAC (Asia/Pacific).
  • Vertical market focus and sample customers.

You can access the report if you are a Forrester client or buy it from Forrester. Alternatively, you can have a free copy at the Prospecta site, as the MDO (Master Data Online) solution from Prospecta is included in the report. Link here.

Analyst MDM / PIM / DQM Solution Reports Update August 2020

Analyst firms occasionally publish market reports with a generic solution overview for Master Data Management (MDM), Product Information Management (PIM) and Data Quality Management (DQM).

Here is an overview of the latest major reports:

Analyst MDM PIM DQM reports

3 ways to learn more: 

  • You can check out many of the included solutions on The Disruptive MDM / PIM / DQM List.
  • You can get a free ranking that also include the rising stars on the solution market and is based on your context, scope and requirements here.
  • You can book a free short online meeting with me for further discussion on your business case as part of my engagement at the consultancy firm Astrocytia here.

Who is in the MDM Landscape Q2 2020?

The new Information Difference MDM Landscape is out.

MDM Landscape Q2 2020

Talend is not in the landscape this year, which is natural as Talend do not promote MDM anymore. Viamedici and Veeva is not in there as they were last year. This may, as discussed under the 2019 MDM Landscape with other vendors, be because they have declined to participate.

Recurring vendors are positioned quite like last year. As the vertical axis is technology, including customer satisfaction, and the horizontal axis is market strength, there still seems to be two main groups of vendors. Best-of-breed MDM with higher customer satisfaction and mega-vendors with not so high customer satisfaction.

Stibo Systems sits between these two groups according to this report. In my current work at the consultancy firm Astrocytia we have some engagements where we assist our clients in getting much more business benefit from MDM and thereby with these cases we strive to push Stibo Systems towards the top-right corner.

Gaining customer satisfaction, not at least with larger market strength, is dependent on both the capabilities of the MDM vendor and the approach from the consultancy firm that assist with the wider MDM strategy and implement the solutions.

Congrats to Datactics for Having the Happiest DQM Customers

The latest Information Difference Data Quality Landscape is out. The Data Quality Management (DQM) market is, based on the changes seen from last year, a stable market with little movement.

Information Difference DQ Landscape 2019 and 2020

Atacama and Active Prime have joined this year’s landscape and Pitney Bowes has left the market after the take over by Syncsort as reported in the post Syncsort Nabs Pitney Bowes Software Solutions.

The report also measures how happy the end customers are with the vendors: “The happiest customers based on this survey were those of Datactics, followed by those of Syncsort and Active Prime, closely followed by those of Innovative Systems and Melissa Data, then Experian. Congratulations to those vendors.”

Also, this time it strikes again that the mega vendors (IBM, SAP, Informatica) are not in this crowd.

Check out The Information Difference Data Quality Landscape Q1 2020 here.

No One MDM Solution Can Fully Satisfy All Current and Future Use Cases

The title of this post is taken from the Gartner Critical Capabilities for Master Data Management Solutions.

One implication of this observation is that you when selecting your solution will not be able to use a generic analyst ranking of solutions as examined in the post Generic Ranking of Vendors versus an Individual Selection Service.

Selection Model

This is the reason of being for The Disruptive MDM / PIM / DQM List.

Another implication is that even the best fit MDM solution will not necessarily cover all your needs.

One example is within data matching, where I have found that the embedded solutions in MDM tools often only have limited capabilities. To solve this case, there are best of breed data matching solutions on the market able to supplement the MDM solutions.

Another example close to me is within multienterprise (business ecosystem wide) MDM, as MDM solutions are focused on each given organization. Here your interaction with a trading partner, and the interaction by the trading partner with you, can be streamlined with a solution like Product Data Lake.