Few Movements in the Gartner Magic Quadrant for Data Quality Solutions 2021

The new Gartner® Magic Quadrant™ for Data Quality Solutions is out.

There are only few movements in this quadrant compared to the previous quadrant which was examined in the post From Where Will the Data Quality Machine-Learning Disruption Come?

With vendor positioning some movements are:

  • Ataccama has crossed the line into the leaders quadrant
  • Syniti has become a visionary
  • Datactics has entered the quadrant

Also, Tibco has acquired Information Builders and thus taken their position.

Again, this year Informatica is the most top-right positioned vendor. Good to know, as I am right now involved in some digital transformation programs where Informatica Data Quality (iDQ) is part of the technology stack.

You can get a free copy of the report from Ataccama here.

Movements in the Gartner MDM MQ 2021

This is the fourth and final blog post on the main take away from the fresh published Gartner Magic Quadrant for Master Data Management Solutions 2021.

The first post here touched on the quadrant advancements being the vendors that have moved between the 4 quadrants.

Unfortunately, Gartner has not, as in previous years, stated the revenue for all the vendors, so that you can determine the growth directly. Gartner though mentions, that Semarchy, Reltio and Ataccama had 2-digit revenue growth and that IBM had shrinking MDM revenue – again. We may then assume that the other recurring vendors had 1-digit revenue growth. However, it is mentioned that Riversand had a 10m USD revenue growth, which could indicate a 2-digit revenue growth for them too.

Combining quadrant advancements and revenue growth statements results in this movement overview:

Based on statements in the Gartner MDM MQ

Watch Out for Interenterprise MDM

In the recent Gartner Magic Quadrant for Master Data Management Solutions there is a bold statement:

By 2023, organizations with shared ontology, semantics, governance and stewardship processes to enable interenterprise data sharing will outperform those that don’t.

The interenterprise data sharing theme was covered a couple of years ago here on the blog in the post What is Interenterprise Data Sharing?

Interenterprise data sharing must be leveraged through interenterprise MDM, where master data are shared between many companies as for example in supply chains. The evolution of interenterprise MDM and the current state of the discipline was touched in the post MDM Terms In and Out of The Gartner 2020 Hype Cycle.

In the 00’s the evolution of Master Data Management (MDM) started with single domain / departmental solutions dominated by Customer Data Integration (CDI) and Product Information Management (PIM) implementations. These solutions were in best cases underpinned by third party data sources as business directories as for example the Dun & Bradstreet (D&B) world base and second party product information sources as for example the GS1 Global Data Syndication Network (GDSN).

In the previous decade multidomain MDM with enterprise-wide coverage became the norm. Here the solution typically encompasses customer-, vendor/supplier-, product- and asset master data. Increasingly GDSN is supplemented by other forms of Product Data Syndication (PDS). Third party and second party sources are delivered in the form of Data as a Service that comes with each MDM solution.

In this decade we will see the rise of interenterprise MDM where the solutions to some extend become business ecosystem wide, meaning that you will increasingly share master data and possibly the MDM solutions with your business partners – or else you will fade in the wake of the overwhelming data load you will have to handle yourself.

So, watch out for not applying interenterprise MDM.

PS: That goes for MDM end user organizations and MDM platform vendors as well.

The Quasimodo Quadrant

The 2021 Magic Quadrant for Master Data Management (MDM) Solutions went public yesterday as reported here.

Quasimodo is the main protagonist of the novel The Hunchback of Notre-Dame. Somehow the plot of vendors in this year’s MDM quadrant looks like (a caricature of) a hunchback. The vendors are in general better in “Ability to Execute” than in “Completeness of Vision”.

So, MDM vendors in general may lack something in market understanding, marketing strategy, product strategy, innovation and more.

This does resonate with me. As also stated in the quadrant some vendors are too invisible in the market buzz. There are heaps of emerging MDM use cases where it is not that easy to find a suitable solution not to say finding one well-fit solution for a range of use cases in a given organization with a given IT landscape.

Gartner Reports 28 % Increase in Client Inquiries for MDM

The new Gartner Magic Quadrant for Master Data Management Solutions 2021 is out.

There is as usual two main pieces of take away:

  • The inclusion and positioning of the vendors
  • The message about where the market is heading

The first one is here:

Some noteworthy movements from the previous quadrant are:

  • Semarchy and Riversand have advanced to being leaders
  • Contentserv, Reltio and Ataccama have moved up as challengers
  • Syniti and PiLog are new inclusions in the report
  • Propecta MDO has emerged into the honourable mentions part of the report

The market is probably also heading up. As stated in the report: “From March 2020 — when COVID-19 became a pandemic and global crisis — until December 2020, Gartner had a 28% increase in client inquiries compared with the same period in 2019”.

You can, against a small set of your Personally Identifiable Information, get a free copy of the report at the Semarchy site here.

Stay tuned for more pieces of take away from the quadrant report in the coming days.

What to Expect from the 2021 Gartner MDM Magic Quadrant?

Today the 11th January 2021 we should, according to the Gartner publishing schedule, expect a refreshed Gartner Magic Quadrant for Master Data Management (MDM) Solutions.

Historically these quadrants have been delayed possibly due to fighting with vendors objecting to the results herein.

An observation is that the thorough process applied by Gartner makes the results in here a bit behind what is currently happening on the market as touched in the post Why are Analyst Rankings Behind the MDM Market Dynamics? If say the information used in a fresh published quadrant is between a half to a full year old, the latest quadrant to be used in a given tool assessment can be founded on up to 2 years old data.

The last Magic Quadrant for MDM was mentioned in this post.

As touched in the post the two advancing vendors in here were Informatica, who extended their lead, and Semarchy, who became top challenger.

With Informatica it is hard to confirm their position in other analyst reports. Informatica has a dysfunctional relationship with Forrester, so they are not included in their latest MDM reports. Information Difference did not assess Informatica that favourable in their ranking as seen in the post Who is in the MDM Landscape Q2 2020? Will be interesting to see if Gartner keeps having a view on Informatica MDM which is different from most other sources.

Semarchy seems to keep up their momentum from what I hear from the market. Let us see if Gartner reflects that too.

The fastest growing vendor last time was Reltio as reported in the post What has Changed with the Gartner MDM Magic Quadrant? I hope Gartner keeps publishing these revenue estimates, so we can see who has grown the most and who has grown not so much or even shrunk as it happened with IBM and Riversand in the previous check.

Stay tuned for a summary of and link to first free reprints of the refreshed MDM Magic Quadrant.

Why are Analyst Rankings Behind the MDM Market Dynamics?

From time to time, analyst firms publish market reports that include their opinion and ranking of the vendors/solution providers in a specific market, such as Master Data Management (MDM).

Reading such reports, it strikes me that the rankings often do not seem to be in line with what is going in the market, especially when you consider market positioning, demand and technological developments.

One example was touched on in my post “The Latest Constellation Research MDM Shortlist” where the analyst firm in question seemed to take a long time to understand that Oracle had left the MDM market.

Gartner’s Magic Quadrant reports are generally the most popular; their rankings often appear in corporate PowerPoint decks when businesses want to evaluate and select the right MDM solution that fits their needs.  And yet, I would argue that Gartner is more conservative in its approach.  For example, it took Gartner a long time to abandon the notion that there was a separate customer MDM and product MDM enterprise-level market, as I examined in my post “Who will become Future Leaders in the Gartner Multidomain MDM Magic Quadrant?

You’ll notice that the magic quadrant from 2017 had a very limited number of market players on it; it excluded several vendors who offer MDM via cloud subscription models who are now recognised as key players and who, in hindsight, should have been included on many shortlists back then.

So, when the next Gartner Magic Quadrant for MDM is published (currently scheduled for the end of November 2020, though I hear it may be pushed to January 2021), I would always recommend you take a look at who is not included as well as those who are, and ask yourself what information has led Gartner to rank the vendors the way they have.

In that sense, Gartner’s thoroughness can often work against them as a lot of the data used in the upcoming report will be from 2019.  Also, you should be aware that customer feedback is given by those who made the decision to implement a specific solution; I often hear a number of differing opinions from people across a business when they evaluate MDM solutions.

It’s also interesting to note how analyst firms differ between them.  Examples from the world of MDM include a dysfunctional relationship between Forrester and Informatica as well as between Gartner and IBM, and how Forrester, opposed to Gartner, has a much more favourable assessment of a new kind of MDM provider like Reltio.

Disclosure: I recently worked with Reltio on a webinar and a white paper.

MDM License Distribution

Some of the hard facts presented in the Gartner Magic Quadrant for Master Data Management (MDM) Solutions is how the vendor licenses are distributed between the various master data domains. You can find these figures from the previous quadrant in the post Counting MDM Licenses.

The Latest MDM Magic Quadrant also includes these numbers. In order to highlight how the vendors have different profiles, let us concentrate on the innovative solutions registered on The Disruptive MDM / PIM / DQM List.

MDM License Distribution
Source: Gartner

The above figure shows the three domains where the vendor has sold the most licenses and how many customers who are handling multiple domains.

Contentserv is coming from a strong position in the Product Information Management (PIM) market and still have the vast part of licenses attached to product master data.

Enterworks is also coming from the PIM space and are with their ecosystem wide (or interenterprise as Gartner says) approach building up the multidomain grip through encompassing supplier master data.

Informatica is covering all domains with their suite of 360 solutions and have a good portion of customers doing multidomain MDM.

Reltio does cover all domains but are increasingly focusing on the customer domain with their connected customer 360 offering that encompasses all customer data.

Riversand is another vendor coming from the PIM space that is now growing into the multidomain MDM sphere with their new cloud-native platform.

Semarchy is with their Intelligent Data Hub concept going beyond multidomain MDM into handling more kinds of data as reference data and critical application data.

This diversity means that you cannot just use a generic ranking as presented in the magic quadrant when selecting the best fit solution for your intended solution. You must make a tailored selection.

What has Changed with the Gartner MDM Magic Quadrant?

The latest Gartner Magic Quadrant for Master Data Management (MDM) Solutions was published last month.

There was not much movement in the vendors positioning compared to last year. Only, as told in the post The Latest MDM Magic Quadrant, Informatica went further top-right with their suite of 360 solutions and Semarchy went up and above SAP MDG as the top challenger.

Semarchy was also among the ones with the highest revenue growth, so their Intelligent Data Hub approach seems to work pretty well both technically and commercially.

The growth race had Reltio as the winner as reported in the post Growth on the MDM Market.

Some years ago Gartner dropped mentioning other MDM vendors than the ones meeting the quadrant criteria. This year a small section of those has returned as Honorable Mentions. These are Magnitude Software, who recently has returned to branding their MDM offering as Kalido, Software AG, PiLog. Unidata, Boomi – the integration-oriented solution from Dell, and the data quality specialist Syncsort – who has acquired Pitney Bowes’ software and data business.

The market overview section was smaller and less informative this year. In here Gartner confirms that digitalization remains the most significant driver for growth in the MDM market and that privacy regulations also continue to drive exploration of MDM initiatives.

You can, against a minimal of personal info, download the report from Semarchy here.

MDM MQ change

 

Growth on the MDM Market

As reported yesterday a new Gartner MDM Magic Quadrant is out.

MDM Growth
MDM license and maintenance revenue in M USD and growth %. Source: Gartner.

While the change in positions is limited the change in market share is more significant, if we look at the license and maintenance revenue estimates provided by Gartner. The numbers included in the new quadrant published in January 2020 are 2018 estimates. The figure here compares those numbers to the 2017 numbers included in the previous quadrant published in December 2018.

The trend is that the largest providers are not growing as fast as some of the midsize providers, where Reltio, Ataccama and Semarchy are going in the fast lane.

If any of the solution providers have some 2019 updates, please comment here.