I am a bit of a map addict. So when figuring out a visit to London City today I tuned in on Google Maps. When zooming in I got this map:
The pink establishment in the lower middle is the Royal Exchange, which today is filled up by luxury shops. First guess is that Google Maps has overlaid the map with positions from a business directory where Paul Smith was placed inside the building but Louis Vuitton due to a precision issue was placed outside in front of the building.
But there may be other explanations.
As the list of shops in the Royal Exchange shows here, there apparently isn’t a Louis Vuitton shop there.
So maybe Google Maps is timely real world aligned and Louis Vuitton was kicked out of the building (for being too cheap?) and now only has a booth on the steps in front of the building?
Of course, being a data quality geek, yours truly made a real world alignment check.
- There’s no booth with bags (fake or real) in front of the building.
- Paul Smith is exactly on the position within the building as shown on the map.
- There’s no Louis Vuitton shop in the building.
- There’s a Louis Vuitton shop, with only one bag with no price tag per window (so it must be real), in the next building behind the Royal Exchange.
It’s a precision issue with business directory positions on a map, where one is randomly spot on and the other isn’t. You can’t expect data quality luxury.