Several Sources of Truth about MDM / PIM Solutions

The previous post on this blog was about Forrester vs Gartner on MDM/PIM. This post was about who is recognized as a major Master Data Management (MDM) / Product Information Management (PIM) solution vendor by the analyst firm Forrester versus who is recognized as a major MDM solution provider by the analyst firm Gartner.

MDM Truths

Now, let us have a look into how the individual solution providers are ranked in either the same way or differently by these major analyst firms spiced with my humble take on where this will be going. In the cause of brevity, I will focus on vendors positioned by Forrester as an MDM /PIM leader or strong performer or by Gartner as an MDM leader, visionary or challenger.

Informatica is an MDM leader both with Forrester and Gartner. When it comes to PIM Forrester has Informatica a little behind the leaders and back in the days when Gartner had specific customer MDM and product MDM quadrants, Informatica did better in customer MDM versus product MDM. Informatica has strengthened their grip on customer MDM with the recent AllSight acquisition. Will be interesting to see what moves Informatica will take to catching up on the product MDM / PIM battle ground and thus consolidating their multidomain MDM leadership.

Orchestra Networks who was recently acquired by Tibco is a leader in the eyes of Gartner but a bit less prominent positioned as a strong performer in the eyes of Forrester. The question asked on the market is if Tibco, against how earlier acquisitions turned out, will be able uphold Orchestra’s position as examined in the post Tibco, Orchestra and Netrics.

Reltio is a leader in the Forrester wave but still a niche player in the Gartner quadrant. This may say more about Forrester versus Gartner than about Reltio. Forrester seems to focus more on where the market is going while Gartner emphasizes on where the market has gone.

Riversand is a strong MDM and PIM performer at Forrester and a visionary in the Gartner quadrant. Perhaps Gartner sees a bit more on the vision side and Forrester a bit more on the offering side, but all in all the two analyst firms seems to be in agreement about Riversand. I think Riversand is on a good track.

SAP is a strong performer in the Forrester wave and a strong challenger according to Gartner. A lot of SAP ECC clients have and will choose the SAP MDG offering based on IT landscape simplification considerations. The Forrester PIM wave has SAP trailing the other solutions, which corresponds with my impression, which is that the SAP Hybris offering is struggling with really being a PIM solution.

Semarchy just made a high jump into the Gartner MDM quadrant challenger zone and according to Forrester they have the strongest MDM strategy possible. No doubt about that Semarchy is going in the fast track.

Profisee just moved up from niche player to challenger in the latest Gartner MDM quadrant. However, they were not included in the Forrester MDM wave. In my eyes, Profisee belongs among the major MDM solution providers.

Stibo Sytems is a challenger in the Gartner MDM quadrant. Forrester has Stibo Systems as a PIM leader but less prominent as an MDM contender. Stibo Systems has been on the same track as Riversand going from being a PIM vendor to become a multidomain MDM vendor. Perhaps because they are self-funded, versus Riversand being funded from outside, their tracks seem different.

IBM hangs on as a challenger in the Gartner MDM quadrant. Forrester only have IBM as a contender both for MDM and PIM. Nevertheless, large companies, not at least in the financial sector, will continue to rely on IBM also when it comes to MDM.

EnterWorks is a PIM leader and also an MDM leader according to Forrester. According to Gartner they are still a niche player in MDM. Recently EnterWorks joined forces with WinShuttle as told in the post The Recent Coupling on the MDM Market. It is not unlikely, that the Forrester view and the Gartner view will be aligned in the future.

Pitney Bowes is a strong performer in the latest Forrester wave sliding a bit from being a leader two years ago. They are not included in the Gartner quadrant. Pitney Bowes need to promote themselves as an MDM vendor and come up with new stuff to remain a major player on the MDM market.

Magnitude Software, who’s MDM solution was formerly known as Kalido, has moved up from contender to be a strong performer in the Forrester Wave. They are not included in the Gartner quadrant. Will be exciting to see if Magnitude Software can reignite the momentum Kalido had back in the first MDM years. Agility Multichannel is a part of Magnitude Software and a strong PIM performer at Forrester – and in my eyes too.

Contentserv is a PIM leader on the Forrester wave. Contentserv is also an MDM niche player on the Gartner quadrant. inRiver and Salsify are strong PIM performers on the Forrester wave but not big enough (and perhaps not MDM focussed enough) to be on the Gartner MDM quadrant.

PS: You can learn more about many of solutions mentioned here – and some more – on The Disruptive Master Data Management Solutions List.

Forrester vs Gartner on MDM/PIM

Both Forrester and Gartner have recently published reports with rankings of the vendors on the Master Data Management (MDM) and Product Information Management (PIM) market.

Below is an overview of who is in (and who is out) in these reports:

Forrester vs Gartner

Forrester MDM Wave 2019Forrester’s Master Data Management report (the Wave) came out this week as reported in the post Toward the Third Generation of MDM. This report focusses on MDM capabilities. The included vendors follow in some extent the same vendors recognized by Gartner with Profisee as a surprising omission. Instead Forrester has included Pitney Bowes, Backoffice Associates and Magnitude Software (the solution formerly known as Kalido).

2018-Forrester-PIM-WaveLast June Forrester published their Product Information Management Wave as told in the post There is no PIM quadrant, but there is a PIM wave. This report included some PIM vendors not included by Gartner. These were Agility Multichannel (part of Magnitude Software), inRiver and Salsify.

MDM MQ 2018The Gartner report (the Magic Quadrant) came out in December as mentioned in the post Movements in the Gartner MDM Magic Quadrant 2018. Gartner began some years ago only publishing a multidomain MDM view instead of their previous separate customer MDM and product MDM quadrants. Gartner has, opposite to Forrester, included Ataccama and Via Medici.

PS: If you want to know about some more interesting vendors on the MDM/PIM market, you can have a look at The Disruptive Master Data Management Solutions List.

Toward the Third Generation of MDM

The Forrester Wave™: Master Data Management, Q1 2019 is out. The subtitle of the report is “Toward the Third Generation of Master Data Management.”

This resonates very well with my view as for example expressed is the post Three Stages of MDM Maturity.

The Forrester Report has this saying on that theme: “The internet of things has led to systems of automation and systems of design, which introduce new MDM usage scenarios to support co-design and the exchange of information on customers, products, and assets within ecosystems”.

Else, the report of course ranks the best selling MDM solutions as seen below:

Forrester MDM Wave 2019

You can get a free copy of the report from Riversand here or from Reltio here.

The Disruptive Movement on the MDM/PIM Market

Back in December when the latest Gartner Magic MDM Quadrant came out a post here on the blog asked the question: Who Will Make the Next Disruption on the MDM Market? Since then a couple of things has taken place on the market as reported in post The Recent Coupling on the MDM Market.

As part of following the market and working with the Master Data Share concept (and firm) I manage a list of Master Data Management (MDM) and Product Information Management (PIM) solutions called The Disruptive Master Data Management Solutions List.

Some of the listed solutions here, Enterworks and AllSight, has been affected by the recent M&A activity on the market as Enterworks is being merged with WinShuttle and AllSight has become a part of Informatica.

Will be exciting to see if anything more will happen on the market in terms of disruptiveness. More M&As? More disruptive announcements from current players? New or hidden disruptive players?

Disruptive MDM M and A

The Recent Coupling on the MDM Market

When it has been about mergers and acquisitions on the Master Data Management (MDM) solution market, there have until recently not been so much going around since 2012. Rather we have seen people leaving the established vendors and formed or joined new companies.

But, three months ago Tibco was coupled with Orchestra.

Then on Valentine’s day 2019 Symphony Technology Group Acquired PIM and MDM Provider EnterWorks with the aim of coupling their offerings with the ones from WinShuttle. WinShuttle has been more a data management generalist company with focus on ERP data – not at least in SAP. This merger ties into the trend of extending MDM platforms to other kinds of data than traditional master data. It will also make an alternative to SAPs own MDM and data governance offering called MDG.

Fourteen days later there was a new coupling as reported in the post MDM Market News: Informatica acquires AllSight. This must also be seen as a step in the trend of providing an extended MDM platform with Artificial Intelligence (AI) capabilities. Also, Informatica is here going against the new MDM solution provider Reltio, who has been successful in promoting their big data extended MDM platform.

Both Enterworks and AllSight (and Reltio too) are listed on The Disruptive Master Data Management List.

MDM Coupling

 

MDM Market News: Informatica acquires AllSight

As reported in the news Informatica acquires AI-enabled customer insights startup AllSight to expand its intelligent data platform and help enterprises improve their customer experiences.

A while ago the interest at Informatica to pursue this path of Master Data Management (MDM) was examined here on the blog in the post Multi-Domain MDM 360 and an Intelligent Data Lake.

AllSight is listed on the Disruptive Master Data Management Solutions List.

In my eyes MDM vendors must embrace this kind of solutions in order to deliver an extended MDM platform to underpin customer experience efforts. Such a platform will not only handle traditional master data, but also reference data, big data (as data lakes) either directly or by linking to the data in there as well as linking to transactions.

Traditional Master Data Management will, supplemented with Reference Data Management (RDM), enable the handling of:

  • Customer, supplier and product identity
  • Customer, supplier and product hierarchies
  • Customer, supplier and product locations

Additionally, the data lake concept can be used for:

Extended MDM Platforms

The Informatica take over of AllSight comes timely for me, as I will join Informatica and speak about the latest and hottest trends in Master Data Management at the morning seminars in Copenhagen 8 April 2019 and Stockholm 9 April 2019.

Where is ADM in your MDM Roadmap?

The three-letter acronym ADM stands, in a data management context, for Application Data Management.

Well, besides from that ADM is part of the word roADMap I see more and more signs of that the line between master data and other application data is blurring and Application Data Management will be part of the MDM roadmaps around.

The difference – and the intersection – between Master Data Management (MDM) and Application Data Management was examined here on the blog some time ago in the post called MDM vs ADM.

The pros and cons of seeing master data as something separate from any other data was also discussed in the post Master Data or Shared Data or Critical Data or What?

As also put forward then, I think it is useful to look at the data within the whole Enterprise Information Management (EIM) theme in lens of what is specific to your enterprise and what you have in common with other enterprises. Master data will typically be the data you share – or could share – with other enterprises, not at least your business partners.

In what degree do you find it useful to separate master data and other data in a MDM and/or ADM roadmap?

ADM MDM

Multi Enterprise MDM

The title of this post is also the title of my presentation at the Master Data Management Summit Europe 2019. This conference is co-located with the Data Governance Conference Europe 2019.

The session will go through these topics:

  • Why business ecosystem wide MDM will be on the future agenda as elaborated in a post on this blog. The post is called Ecosystem Wide MDM.
  • What exactly is multienterprise MDM as examined in a post on The Disruptive Master Data Management Solutions List.
  • How does it apply to party master data and what about data privacy and data protection?
  • How can multienterprise MDM be used within product MDM and what is the link to IoT (Internet of Things).
  • Learn from a concrete use case encompassing product information and AI (Artificial Intelligence) as mentioned in the post It is time to apply AI to MDM and PIM.

You can have a look at the entire agenda at the MDMDG Summit Europe 2019 here.

MDM Ecosystem

MDM Use Case Status

As reported in the post Counting MDM Licenses there is movement in the MDM landscape when it comes to the offerings for the various use cases we have been working with the last 15 years and those we will be working with in the future.

Borrowing from the Gartner lingo, we can sketch the MDM use case overview this way:

  • Party MDM, meaning handling master data about persons and companies interacting with your company. Their role may be as employee, partner, supplier/vendor and customer. With the customer role we can make a distinction between:
    • MDM of B2C (Business-to-Consumer) customer data, meaning handling master data about persons in their private roles as consumers, citizens, patients, students and more. This may also cover how persons are part of a household.
    • MDM of B2B (Business-to-Business) customer data, meaning handling master data about organizations with a customer role in your company. This may also cover the hierarchy these organizations form (typically company family trees) and the persons who are your contacts at these organizations.
  • Product MDM, meaning handling data about product models and their item variants as well as each instance of a product as an asset. This can be divided into:
    • MDM of buy-side product data covering the procurement and Supply Chain Management (SCM) view of products going into your company from suppliers.
    • MDM of sell-side product data covering the sales and marketing view of products being sold directly to customers or through partners.
  • Multidomain MDM being combining product and party master data possibly with other domains as locations, general ledger accounts and specific master data domains in your industry.
  • Multivector MDM being a special Gartner term meaning use case split into multiple domains (as mentioned above), multiple industries, operational/analytical usage scenarios, organizational structures and implementation styles (registry, consolidation, coexistence, centralized).
  • Multienterprise MDM being handling master data in collaboration with your business partners as told in this post about Multienterprise MDM.

In the latest Gartner MDM quadrant, the status of the use cases is:

  • Customer MDM and Product MDM continue to climb the Slope of Enlightenment toward the Plateau of Productivity in Gartner’s Hype Cycle for Information Governance and Master Data Management.
  • Multidomain MDM solutions are sliding toward the bottom of the Trough of Disillusionment, while Multivector MDM solutions continue their climb toward the Peak of Inflated Expectations in the Hype Cycle.
  • Multienterprise MDM is near the Peak of Inflated Expectations on the Hype Cycle as well as mentioned in the post MDM Hype Cycle, GDSN, Data Quality, Multienterprise MDM and Product Data Syndication. In the Gartner MDM quadrant 2018 multienterprise MDM was only mentioned as a strength at one of the included vendors – Enterworks.

Stay tuned on this blog for more news about Multienterprise MDM as how it looks like from standing on the peak.

mdm hype cycle
Based on Gartner sources