Lately Jim Harris made a thought provoking post on the Mike2 blog. The post is called A Contrarian’s View of Unstructured Data.
Herein Jim wrote:
“My contrarian’s view of unstructured data is that it is, in large part, gigabytes of gossip and yottabytes of yada yada digitized, rumors and hearsay amplified by the illusion-of-truth effect and succumbing to the perception-is-reality effect until the noise amplifies so much that its static solidifies into a signal.”
Indeed, the sound of social data may be like that. Yesterday I wrote a post called Keep It Real, Stupid. Herein I mentioned an apparently fake quote by Albert Einstein saying:
“If you can’t explain it simply, you don’t understand it well enough”.
Today I tried to see how the fake quote was doing on Twitter.
OMG: Going on more than one tweet per minute along with some mutations of the quote saying:
“If you can’t explain it to a six-year-old, you don’t understand it yourself”.
“You do not really understand something unless you can explain it to your grandmother”.
OK folks: Sense-making of social data is not going to be simple. Not even relatively simple.