MDM Summit Europe 2017 Preview

Next week we have the Master Data Management (and Data Governance) Summit Europe 2017 in London. I am looking forward to be there.

MDMDG2017The Sponsors

Some of the sponsors I am excited to catch up with are:

  • Semarchy, as they have just released their next version multi-domain (now promoted as multi-vector) MDM (now promoted as xDM) offering emphasizing on agility, smartness, intelligence and being measurable.
  • Uniserv, as they specialize in hosted customer MDM on emerging technology infused with their proven data quality capabilities and at the same time are open to coexistence with other multi-domain MDM services.
  • Experian Data Quality, as they seem to be a new entry into the MDM world coming from very strong support for party and location data quality, however with a good foundation for supporting the whole multi-domain MDM space.

The Speakers

This year there are a handful of Danish speakers. Can’t wait to listen to:

  • Michael Bendixen of Grundfos pumping up the scene with his Data Governance Keynote on Key Factors in Successful Data Governance
  • Charlotte Gerlach Sylvest of Coloplast on taking care of Implementing Master Data Governance in Large Complex Organisations
  • Birgitte Yde and Louise Pagh Covenas of ATP telling how they watch after my pension money while being on a Journey Towards a New MDM System
  • Erika Bendixen of Bestseller getting us dressed up for Making Master Data Fashionable by Transforming Information Chaos into a Governance-Driven Culture.

MDM as Managed Service

This month I am going to London to attend the Master Data Management Summit Europe 2017.

As a teaser before the conference Aaron Zornes made a post called MDM Market 2017-18: Facts vs. Beliefs (with apologies to current political affairs fans!).

In his article, Aaron Zornes looks at the slow intake of multi-domain MDM, proactive data governance, graph technology and Microsoft stuff ending with stating that MDM as MANAGED SERVICE = HOT:

“Just as business users increasingly gave up on IT to deliver modest CRM in a timely, cost effective fashion (remember all the Siebel CRM debacles), so too are marketing and sales teams especially looking to improve the quality of their customer data… and pay for it as a “service” rather than as a complex, long-time-to-value capital expenditure that IT manages”.

Master Data ShareI second that, having been working with the iDQ™ service years ago, and will add, that the same will be true for product data as well and then eventually also multi-domain MDM.

How that is going to look like is explained here on Master Data Share.

Takeaways from MDM Summit Europe 2016

Yesterday I popped in at the combined Master Data Management Summit Europe 2016 and Data Governance Conference Europe 2016.

This event takes place Monday to Thursday, but unfortunately I only had time and money for the Tuesday this year. Therefore, my report will only be takeaways from Tuesday’s events. On a side note the difficulties in doing something pan-European must have troubled the organisers of this London event as avoiding the UK May bank holidays has ended in starting on a Monday where most of the rest of Europe had a day off due to being Pentecost Monday.

MDM

Tuesday morning’s highlight for me was Henry Peyret of Forrester shocking the audience in his Data Governance keynote by busting the myth about the good old excuse for doing nothing, being the imperative of top-level management support, is not true.

Back in 2013 I wondered if graph databases will become common in MDM. Certainly graph databases has become the talk of the town and it was good to learn from Andreas Weber how the Germany based figurine manufacturer Schleich has made a home grown PIM / Product MDM solution based on graph database technology.

Ivo-Paul Tummers of Jibes presented the MDM (and beyond) roadmap for the Dutch food company Sligro. I liked the alley of embracing multi-channel, then omnichannel with self-service at the end of the road and how connect will overtake collect during this journey. This is exactly the reason of being for the Product Data Lake venture I am working on right now.

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Kinky Boots and Booths in London

Kinky BootsI am looking forward to visiting London in a fortnight and have already secured tickets for the new musical called Kinky Boots.

Another option is to pop in at the Master Data Management Summit Europe 2016 and the co-located Data Governance Conference Europe 2016 and visit the kinky booths where the exhibitors will tell you about their latest inventions. Someone to see could be:

SemarchySemarchy, who has always been kind of kinky with their evolutionary MDM approach as told in the post Eating the MDM Elephant. Last autumn I visited Semarchy in Lyon and it would be good to catch up with FX,  Richard and other good people from this exciting MDM vendor.

AtaccamaAtaccama has a kinky logo. Also on a recent engagement, we have been working with the data quality analyzer tool from Ataccama. So will be good to learn about all the other stuff as for example the big data analyzer.

Stibo SystemsStibo Systems, where I worked some years ago, has just released their new version 8.0 of STEP Trailblazer. This version has an enhanced web user interface. While STEP has always had lots of good functionality, I think many STEP users will welcome a more kinky user interface.

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The Shortcut to Lapland

11th of November and it’s time for the first x-mas post on this blog this year. My London gym is to blame for this early start.

Santa’s residence is disputed. As told in the post Multi-Domain MDM, Santa Style one option is Lapland.

Yesterday this yuletide challenge was included in an eMail in my inbox:

Lapland

Nice. Lapland is in Northern Scandinavia. Scandinavia belongs to that half of the world where comma is used as decimal mark as shown in the post Your Point, My Comma.

So while the UK born gym members will be near fainting doing several thousands of kilometers, I will claim the prize after easy 3 kilometers and 546 meters on the cross trainer.

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Buying a PIM Solution at Harrods

Today I attended the Informatica MDM Day for EMEA here in London.

London has a lot of attractions. If you for example want to see a lot of big price tags and go to a public toilet with a very nice odeur the place to go is the famous luxury department store called Harrods.

Harrods

Harrods, represented by Peter Rush, presented their Product Information Management (PIM) journey at the Informatica event. So, how does a luxury PIM implementation look like?

It starts with realising that traditional product master data in retail has mostly been about the buy-side, but today, not at least in light of the multi-channel challenge, you must add the sell-side to product master data, meaning having customer friendly product information.

After setting that scene Harrods went into selecting a PIM solution, meaning eliminating possible vendors one by one until the lucky one was chosen. In this case Heiler (now Informatica). In the last stages evaluated vendors were sent home based on criteria like roadmap, being in Texas and as the last step the price.

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Fitness, Data Quality, Big Data and IT Projects

This weekend I’m in Copenhagen where I, opposite to when in London, enjoy a bicycle ride.

In the old days I had a small cycle computer that gave you a few key performance indicators about your ride as time of riding, distance covered, average and maximum speed. Today you can use an app on your smartphone and along the way have current figures displayed on your smartwatch.

As explained in the post American Exceptionalism in Data Management the first thing I do when installing an app is to change Fahrenheit to Celsius, date format to an useable one and in this context not at least miles to kilometers.

The cool thing is that the user interface on my smartwatch reports my usual speed in kilometer per hour as miles per hour making me 60 % faster than I used to be. So next year I will join Tour de France making Jens Voigt (aka Der Alte) look like a youngster.

Viking tour
A Viking tour around Roskilde and Vallø Borgring. Click for report with a wonderful mixup of date formats.

Using such an app is also a good example of why we have big data today. The app tracks a lot of data as detailed route on map with x, y and z coordinates, split speed per kilometer and other useful stuff. Analyzing these data tells me Tour de France maybe isn’t a good idea. After what I thought was 100 miles, but was 100 kilometers, my speed went from slow to grandpa.

That’s a bit like IT projects by the way. Regardless of timeframe, they slows down in progress after 80 % of plan has been covered.

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Attending a MDM Summit

Going to MDM (Master Data Management) conferences is a great learning experience.

If we look at world-wide conferences there are two series of conferences going on every year:

  • The Master Data Management Summit series lead by the MDM Institute, which is Aaron Zornes
  • The Master Data Management summit series organized by Gartner (the analyst firm)

Both those traveling events are coming to London this spring. First up is the Gartner event the 12th and 13th March. As I have been to the Zornes show several times before, I am looking forward to be at the more expensive Gartner performance this year.

The learning actually starts when you are looking at company names on the attendee list. Some master data issues are showcased here:

There will be people from these three well-known British supermarkets:

GartnerMDM 1

The good folks at Kühne + Nagel (AG & Co.) KG is having a hard time putting their proper name in there:

GartnerMDM 2

And what a timely name for this Swiss company:

GartnerMDM 3

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Four Flavors of Big Reference Data

In the post Five Flavors of Big Data the last flavor mentioned is “big reference data”.

The typical example of a reference data set is a country table. This is of course a very small data set with around 250 entities. But even that can be complicated as told in the post The Country List.

Reference data can be much bigger. Some flavors of big reference data are:

  • Third-party data sources
  • Open government data
  • Crowd sourced open reference data
  • Social networks

Third-party data sources:

The use of third-part data within Master Data Management is discussed in the post Third-Party Data and MDM. These data may also have a more wide use within the enterprise not at least within business intelligence.

Examples of such data sets are business directories, where the Dun & Bradstreet World Base as probably the best known one today counts over 200 million business entities from all over the world. Another example is address and property directories.

Open government data

The above mentioned directories are often built on top of public sector data which are becoming more and more open around the world. So an alternative is digging directly into the government data.

Crowd sourced open reference data

There are plenty of initiatives around where directories similar to the commercial and government directories are collected by crowd-sourcing and shared openly.

Social networks

In social networks profile data are maintained by the entities in question themselves which is a great advantage in terms of timeliness of data.

London Big Data Meet-up

If you are in London please join the TDWI UK and IRM UK complimentary London meet-up on big data on the 19th February 2014 where I will elaborate on the four flavors of big reference data.

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When High Quality Data doesn’t Yield High Quality Service

Better data quality is a prerequisite of better quality of service but unfortunately high quality data doesn’t necessarily lead to high quality service when the data flow is broken. This happened to me last night.

ubicabs2When landing in London Heathrow Airport I usually, economically as I am, use the train to reach my doorstep. However, when I have to catch an early morning flight I order a cab, which actually has a very reasonable price. So yesterday I decided to book a cab in order to cut 30 to 40 minutes of the journey home on the expense of a minor amount of extra pounds.

Excellent data capture

Usually I just call the cab, but as I arrived by airplane and my local cab service is part of an online booking service, I used that service for the first time. The user interface is excellent. There is rapid addressing for entering the pick-up place which quickly presented me the possible terminals at Heathrow. The destination was just a smooth. As the pick-up is an airport they prompted me for the flight number. Very nice as that makes tracking delays possible for them and also you can check that the airline and terminal is a correct match.

Also they have an app that I geekly downloaded to my phablet.

Going down

Landing times at Heathrow are difficult to predict as it often happens that your flight has a couple of circles over London before landing due to heavy traffic. Yesterday was good though as we came directly down and therefore were ahead of schedule.

ubicabsSo it was OK that my name wasn’t at the signs held by drivers already waiting at the passenger exit. Actually I was so early that I could have reached the not so frequent direct train home. But as I now already had troubled the driver to go there I of course waited while spending time on the app.

There actually also was a driver tracking on the app. Marvelous. At first glance it seemed the driver was there. But then I noticed a message saying driver tracking wasn’t available and therefore the spot in the terminal 3 building would be my own position or requested pick-up place.

Going crazy

5 minutes after requested time the driver called:

“Where are you Mr. Sorensen?”

“I’m at the passenger exit where all drivers are waiting.”

“OK. I’m just parking the car. Go to the front of the coffee shop and I’ll be there in a few minutes.”

I spotted a coffee shop in front of the lifts to the short stay parking and went over there.

10 minutes later the driver called:

“Where are you Mr. Sorensen?”

“I am in front of the coffee shop”

“Costa Coffee?”

“No. It has a different name…”. After some ping-pong I mentioned terminal 3.

“Terminal 3?” the driver responded. “I’m at terminal 5. I was told to go here. I’ll be with you in 5 minutes”.

Going by car in 5 minutes I wondered. That would indicate crossing the runways or using the train tunnel.

Well, while spending more happy time on the phablet the clock approached the point where I would be at my doorstep using the slow train.

40 minutes after requested time the driver arrived. I was waiting for the mandatory sorry that Brits use even when they are not sorry at all.

Instead the driver greeted me with: “Did you order the cab yourself Mr. Sorensen?”

“Yes I did. On the internet.”

“Internet?” the driver replied.

“Your company has an excellent online booking system” I friendly remarked.

“When I called you first I asked for confirmation about where you were”.

As I realized that he was trying to establish that everything was my fault I presented the confirmation on the app.

ubicabs3We continued (without the usual smalltalk) to the destination. Here the driver (instead of a discount) presented an upgraded version of the price on the booking confirmation.

At that point it was too difficult to keep calm and carry on…..

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