This month I am going to London to attend the Master Data Management Summit Europe 2017.
As a teaser before the conference Aaron Zornes made a post called MDM Market 2017-18: Facts vs. Beliefs (with apologies to current political affairs fans!).
In his article, Aaron Zornes looks at the slow intake of multi-domain MDM, proactive data governance, graph technology and Microsoft stuff ending with stating that MDM as MANAGED SERVICE = HOT:
“Just as business users increasingly gave up on IT to deliver modest CRM in a timely, cost effective fashion (remember all the Siebel CRM debacles), so too are marketing and sales teams especially looking to improve the quality of their customer data… and pay for it as a “service” rather than as a complex, long-time-to-value capital expenditure that IT manages”.
I second that, having been working with the iDQ™ service years ago, and will add, that the same will be true for product data as well and then eventually also multi-domain MDM.
How that is going to look like is explained here on Master Data Share.
