Today I attended the Informatica MDM Day for EMEA here in London.
London has a lot of attractions. If you for example want to see a lot of big price tags and go to a public toilet with a very nice odeur the place to go is the famous luxury department store called Harrods.
Harrods, represented by Peter Rush, presented their Product Information Management (PIM) journey at the Informatica event. So, how does a luxury PIM implementation look like?
It starts with realising that traditional product master data in retail has mostly been about the buy-side, but today, not at least in light of the multi-channel challenge, you must add the sell-side to product master data, meaning having customer friendly product information.
After setting that scene Harrods went into selecting a PIM solution, meaning eliminating possible vendors one by one until the lucky one was chosen. In this case Heiler (now Informatica). In the last stages evaluated vendors were sent home based on criteria like roadmap, being in Texas and as the last step the price.