Don’t Mess (Up) with Jensen

Jensens fiskA big talk in the media in Denmark this weekend is the story about that a little harbor restaurant specializing in serving fish has been denied continuing using the name Jensens Fiskerestaurant (Jensen’s Fish Restaurant in English). A lower court has earlier disallowed the name Jensens Fiskehus (Jensen’s Fish House in English).

Jensen BeefThe opponent is a large restaurant chain called Jensen’s Bøfhus (Jensen’s Beef House in English).

This has brought a so called shitstorm over the restaurant chain in social media, not at least on Facebook. Jensen is the most common surname in Denmark. A bit more than a quarter of a million people, which is 5 percent of the population, are called Jensen. So how can a big chain be the only one allowed to use the name Jensen for a restaurant?

PS: I remember this nasty restaurant chain name from when I coded name parsing routines in the old days. “Jensen’s Bøfhus” initially came out as “S. Bøfhus Jensen”. Some of the remedy was to apply external reference data to name parsing as checking if a business entity with a similar name exists on the address.

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