I guess this is the time for blog posts about big things that is going to happen in 2015. But you see, we could also take a route away from the motorways and highways and see how the traditional way of life is still unfolding the data quality landscape.
While the innovators and early adopters are fighting with big data quality the late majority are still trying get the heads around how to manage small data. And that is a good thing, because you cannot utilize big data without solving small data quality problems not at least around master data as told in the post How important is big data quality?
Solving data quality problems is not just about fixing data. It is very much also about fixing the structures around data as explained in a post, featuring the pope, called When Bad Data Quality isn’t Bad Data.
A common roadblock on the way to solving data quality issues is that things that what are everybody’s problem tends to be no ones problem. Implementing a data governance programme is evolving as the answer to that conundrum. As many things in life data governance is about to think big and start small as told in the post Business Glossary to Full-Blown Metadata Management or Vice Versa.
Data governance revolves a lot around peoples roles and there are also some specific roles within data governance. Data owners have been known for a long time, data stewards have been around some time and now we also see Chief Data Officers emerge as examined in the post The Good, the Bad, and the Ugly Data Governance Role.
As experienced recently, somewhere in the countryside, while discussing how to get going with a big and shiny data governance programme there is however indeed still a lot to do with trivial data quality issues as fields being too short to capture the real world as reported in the post Everyday Year 2000 Problems.

Legal Form in Company Names
But what about MDM solutions themselves? Are MDM solutions that smug that they don’t take in good capabilities from other MDM solutions?
When it comes to customer Master Data Management MS Excel may not be so dominant. Instead we have MS CRM and the competing offerings as Salesforce.com and a lot of other similar Customer Relationship Management solutions.

There are arguments for and against both approaches. The probably most used argument against the MDM hub approach is that why you should solve the issue of having X data silos with creating data silo X + 1. The argument against naming a given application as the place of master data is that an application is built for a specific purpose and therefore is not good for other purposes of master data use.
