In the past years social networks has emerged as a new source of external reference data for Master Data Management (MDM). But surely, there are challenges with the data quality related to this source.
Let’s look at a few examples from inside the data quality tool vendor space.
Who is head of Informatica in the social sphere?
There is a twitter account owned by Sohaib Abbasi:
Informatica is one of the leading data quality tool vendors and the CEO there is Sohaib Abbasi.
So, is this the real world individual behind the twitter handle @sabbasi the head of Informatica?
A social graph should indicate so: There’s a bunch of Informatica accounts and people following the handle (though that’s not worth the trouble as there is no tweets coming from there).
What about the one behind Data Ladder?
Data Ladder is another data quality tool provider, thought with a fraction of revenue compared to Informatica.
In a recent post I stumbled upon a strange situation around this company. In the social sphere the company for the last seven years has been represented by a guy called Simon as seen here on LinkedIn:
But I have reasons to believe that his real world identity is Nathan as explored in the comments to this post.
Data Quality tool vendors: It’s time to get real.