More Social Master Data Management

Yesterday my American cyberspace friend Jim Harris was so kind to send an invitation for Google+ – the new social network service you must hook into. Thanks Jim, now I had to fill in yet a profile, upload the same picture as always and start networking from scratch once again 🙂

As many people I have several profiles in different social network services as Twitter, Facebook and LinkedIn. As I’m doing business also with German speaking countries I also use XING as alternative to LinkedIn as told in the post LinkedIn and the other Thing.

In a comment to that post my Austria based French connection Olivier Mathurin noted: “Disconnected duplicated siloed professional profiles, mmm…”

In a post on this blog called Social Master Data Management made one year ago it is discussed how social CRM will add new sources from social networks to the external reference data sources we already know from old time CRM.

With all the different faces everyone are wearing in the social media realm this isn’t going to be easy and one may consider if social master data management is a wrong path giving the individual nature and built-in privacy in social networking services.    

Well, Gartner (the analyst firm) says that increasing links between MDM and social networks is one of the Three Trends That Will Shape the Master Data Management Market.

So, acknowledging that Gartner predictions are self-fulfilling, you better get moving into LinkedIn, Xing, Viadeo, Twitter, Facebook, (forget MySpace), Google+  and what’s next.

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