As reported in the post Fighting Identity Fraud with Identity Fraud and experienced with the post 255 Reasons for Data Quality Diversity I have seen several sloppy attempts of link building from SEO agencies working for data quality tool vendors.
The other day it happened again, this time on LinkedIn.
There was a comment in the Master Data Management Interest group:
The comment is now deleted by the author and I do understand why.
I guess a SEO guy was working for Simon at DataLadder and Nathan from somewhere else at the same time and given access to their LinkedIn accounts. However he/she posted a comment to be meant being from Simon logged in as Nathan (who is not working with MDM and data quality).
So, data quality tool and service vendors: You can’t fight identity fraud with identity fraud and you can’t advocate for a single view of customer with a messy view of you as a vendor. Be authentic.