An important part of implementing Master Data Management (MDM) is to capture the business rules that exists within the implementing organization and build those rules into the solution. In addition, and maybe even more important, is the quest of crafting new business rules that helps making master data being of more value to the implementing organization.
Examples of such new business rules that may come along with MDM implementations are:
- In order to open a business account you must supply a valid Legal Entity Identifier (like Company Registration Number, VAT number or whatever applies to the business and geography in question)
- A delivery address must be verified against an address directory (valid for the geography in question)
- In order to bring a product into business there is a minimum requirement for completeness of product information.
Creating new business rules to be part of the to-be master data regime highlights the interdependency of people, process and technology. New technology can often be the driver for taking on board such new business rules. Building on the above examples such possibilities may be:
- The ability to support real time pick and check of external identifiers
- The ability to support real time auto completion and check of postal addresses
- The ability to support complex completeness checks of a range of data elements

There are relationships between entities within the single MDM domains and there are relationships between entities across multiple MDM domains.
While the innovators and early adopters are fighting with big data quality the late majority are still trying get the heads around how to manage small data. And that is a good thing, because you cannot utilize big data without solving small data quality problems not at least around master data as told in the post
Solving data quality problems is not just about fixing data. It is very much also about fixing the structures around data as explained in a post, featuring the pope, called
A common roadblock on the way to solving data quality issues is that things that what are everybody’s problem tends to be no ones problem. Implementing a data governance programme is evolving as the answer to that conundrum. As many things in life data governance is about to think big and start small as told in the post
Data governance revolves a lot around peoples roles and there are also some specific roles within data governance. Data owners have been known for a long time, data stewards have been around some time and now we also see Chief Data Officers emerge as examined in the post 



