One of the top challenges in product Master Data Management (MDM) is the sharing of master data attributes and digital assets across the ecosystem of manufacturers, distributors, retailers and end users.
There seems to be a range of solutions emerging in order to cover that land. Three kinds of approaches will be:
- Supplier engagement within Product Information Management (PIM) solutions.
- Similar solutions within wider IT offerings.
- Social PIM.
Master Data Management (MDM) platforms with strong offerings for the product domain comes with built-in functionality for engaging suppliers in the process of collecting product master data attributes and related materials as product sheets, images and other digital assets.
You may also find similar functionality within the broader software suites as for example the SAP Product Stewardship Network.
A somewhat different approach may be called Social PIM as explained in the post Time to Turn Your Product Master Data Social? Here the collection process is sort of independent of in-house systems. This may, in the long run, help with having your suppliers having to attend many different solutions and also help your customers depending on where you sit in the ecosystem.
What is your experience regarding sharing product master data?