Some years ago I wrote a blog post called Hierarchical Completeness. This post also had some excellent comments and David Loshin made a good follow up post called Hierarchy Data Completeness and Semantic Convergence.
The importance of hierarchical completeness, not at least within Product Information Management (PIM), has become close to me again.
It is a numbers game. Often having an advanced PIM solution on board is based by the fact that you have many products to manage. Too many products for a single data steward to control. Add to that today’s challenges of doing multi-channel business and tomorrows challenges of embracing social media engagement. This means a lot more attributes and digital assets per product and perhaps more products to manage as told in the post called Social PIM.
All products aren’t equal. The one size fits all term doesn’t apply to selling shoes or any other range of products. The attributes and assets needed differ per product categorization and so does the performance measures and expectations for each product.