MDM Megavendors vs the Other MDM Vendors

In the latest Gartner Master Data Management Solutions magic quadrant it is stated that “Gartner-estimated 2016 revenues of the four largest vendors commanded over 77% of the market (SAP, IBM, Oracle and Informatica). These four held a Gartner-estimated market share of just over 73% in 2017.”

There seems to be a little decrease in the dominance from the megavendors, though the market according to Gartner is still ruled by the big four. The number of licenses sold by these vendors and those midsize vendors who also are in the quadrant can be found in the post Counting MDM Licenses.

For the future trend it is also worth noticing, that Oracle is not a part of the MDM magic quadrant anymore, as Oracle in the Gartner lingo is not an MDM vendor, but an ADM vendor today. Oracle is not included in the latest Forrester MDM wave either.

Another market distinction is around MDM versus Product Information Management (PIM) solutions. The post Several Sources of Truth about MDM / PIM Solutions examines the positioning by Gartner and Forrester and in that sense the magavendors are better at MDM than PIM.

Any Gartner estimation will be biased towards large vendors having large clients as these are the Gartner clients. In a LinkedIn discussion a big four person suggested that the market is fragmented and there are many MDM-like solutions.

This remark followed the market estimation from a fresh market report from Information Difference. The positioning results from here were shown in the post Movements in the MDM Vendor Landscape 2019. In here the megavendors did not perform so well on the technology axis, which is largely made up by customer satisfaction feedback in the underlying survey.

So, what do you think? Will the megavendors still rule the MDM market or will the midsize and smaller vendors get a larger piece of the cake?

MDM megavendors

For bigger picture click here.

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