Counting MDM Licenses

The Gartner Magic Quadrant for Master Data Management (MDM) Solutions 2018 was published last month.

Some of the numbers in the market that were revealed in the report was the number and distribution of MDM licenses from the included vendors. These covered their top-three master data domains and estimated license counts as well as the number of customers managing multiple domains:

mdm licenses

One should of course be aware of the data quality issues related to comparing these numbers, as they in some degree are estimates based on different perceptions at the included vendors. So, let me just highlight these observations:

  • The overall number of MDM licenses and unique MDM customers (at the included vendors) is not high. Under 10,000 organizations world-wide is running such a solution. The potential new market out there for the salesforce at the MDM vendors is huge.
  • If you find an existing MDM solution user organization, they probably have a solution from SAP or Informatica – or maybe IBM. To be complete, Oracle has been dropped from the MDM quadrant, they practically do not promote their MDM solutions anymore, but there are still existing solutions operating out there.
  • The reign of Customer MDM is over. Product MDM is selling and multidomain is becoming the norm. Several MDM vendors are making their way into the quadrant from a Product Information Management (PIM) base as reported in the post The Road from PIM to Multidomain MDM.

PS: If you, as an end customer organization or a MDM and PIM vendor, want to work with me on the consequences for MDM solutions, here are some Popular Offerings for you.

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