A twitter post directing to an article with the title Make the Right Choice Using the Right Criteria: A Checklist for Exploring MDM Solutions and Capabilities made me curious and got my click.
However, before reading too much I was prompted with an inescapable form asking for my details in a master data sharing tone.
Well, then I could as well explore the mandatory country list. No surprise. A master (or reference) data havoc. Two Bosnia (and) Herzegovina entries. Two Brunei entries. Two Brazil entries. Two Burma / Myanmar entries.
Liliendahl on Data Quality 
That is quite funny, but unfortunately it is definitely not the only example of companies that expect to make money on advising others on master data being unable to take their own advice.
Of course, what is extra stupid is that this particular data point should normally be available as standard in whatever CMS they are using, so either they’ve picked a tool that doesn’t fit their requirements (there’s a lesson to be learned right there) or they haven’t implemented the tool properly (another lesson there as well…)
Maybe the Sales & Marketing departments out there should start thinking about what this does to their professional credibility – and how you shouldn’t use your customer experience to undermine your own value proposition? 😉
Indeed. Unless you have a very specific reason you should not try to make your own compiled list of reference data and some master data directories too.
Funny, I think they worked on your feedback but forgot to screen the whole list. Now, they have still three different types of North Korea 🙂 Would be interesting to know how much revenue they are generating there!?
He he, yes. One can also still choose between Vietnam and Viet Nam. Also, if you are in Paris, you could select either France or France, Metropolitan (where the latter one is a bit academic). Also, if you are in Glasgow, you can choose between UK and Scotland.