MDM Terms in Use in the Gartner Hype Cycle

The latest Gartner Hype Cycle for Data and Analytics Governance and Master Data Management includes some of the MDM trends that have been touched here on the blog.

If we look at the post peak side, there are these five main variant – or family of variant – terms in motion:

  • Single domain MDM represented by the two most common domains being MDM of Product Data and MDM of Customer Data.
  • Multidomain MDM.
  • Cloud MDM.
  • Data Hub Strategy which I like to coin Extended MDM.
  • Interenterprise MDM, which before was coined Multienterprise MDM by Gartner and I like to coin Ecosystem Wide MDM.

It is also worth noticing that Gartner has dropped the term Multivector MDM from the hype cycle. This term never penetrated the market lingo.

Another term that is almost only used by Gartner is Application Data Management (ADM). That term is still in there.

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