One of the bottlenecks in Product Information Management (PIM) is getting product data ready for presentation to the buying audience as fast as possible.
Product data travels a long way from the origin at the manufacturing company, perhaps through distributors and wholesalers to the merchant or marketplace. In that journey the data undergo transformation (and translation) from the state it has at the producing organization to the state chosen by the selling organization.
However, time to market is crucial. This applies to when a new product range is chosen by the merchant or when there are changes and improvements at the manufacturer.
At Product Data Lake we enable a much faster pace in these quests than when doing this by using emails, spreadsheets and passive portals.