Where to Buy a Magic Wand?

Sometimes you may get the impression that sales, including online sales, is driven by extremely smart sales and marketing people targeting simple-minded customers.

Let us look at an example with selling a product online. Below are two approaches:

Magic wand

Bigger picture is available here.

My take is that the data rich approach is much more effective than the alternative (but sadly often used one). Some proof is delivered in the post Ecommerce Su…ffers without Data Quality.

In many industries, the merchant who will cash in on the sale will be the one having the best and most stringent data, because this serves the overwhelming majority of buying power, who do not want to be told what to buy, but what they are buying.

So, pretending to be an extremely smart data management expert, I will argue that you can monetize on product data by having the most complete, timely, consistent, conform and accurate product information in front of your customers. This approach is further explained in the piece about Product Data Lake.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s