Inadequate data quality is the enemy of any business. Proof of that for ecommerce too was revealed in a recent survey from the Danish E-commerce Association (FDIH). Over 7,000 respondents were asked if they would turn away from a web-shop, if the product information is incomplete or the product image is bad.
52 % answered that they totally agree. 29 % more agreed, making it 81 % in all who would leave. 12 % was not sure. 4 % disagreed and 3 % totally disagreed.
The importance of the maintenance and publishing of adequate product information in order to support self-service sales approaches has been pondered on this blog many times as for example in the post Self-service Ready Product Data.
Having product Images of good quality is a part of that and add to that you often see missing product images as reported in the post Image Coming Soon.
By the way: The root cause of incomplete product information and images is lack of agile and process driven sharing of this in business ecosystems. The remedy to that is the Product Data Lake and we will be at the Danish E-Commerce Association event in Copenhagen the 13th October 2016. More information about this event here.