A recent post called Ecosystem Architecture is replacing Enterprise Architecture from Oliver Cronk of Deloitte has these statements:
“Organisations need architectural thinking beyond their organisational boundaries” and “The days of Enterprise Architecture taking a castle and moat approach are over”.
The end of the castle and moat thinking in Enterprise Architecture (and Business Information Architecture) is also closely related to the diminished importance of the brick and mortar ways of selling, being increasingly overtaken by eCommerce.
However, some figures I have noticed that cause the brick and mortar way to resist the decline by still having a castle and moat thinking is:
- 81 % of shoppers will leave an eCommerce site with incomplete product information as reported in the post Ecommerce Su…ffers without Data Quality
- Only 5 % of organizations today share all their product data electronically with supply chain partners as examined in the post Room for Improvement in the PIM World.
Retailers, distributors and manufacturers need to move on from the castle and moat thinking in Enterprise Architecture and Business Information Architecture and start interacting effectively in their business ecosystems with product information.