The Gartner Magic Quadrant for MDM 2016

The Gartner Magic Quadrant for Master Data Management Solutions 2016 is …… not out.

Though it can be hard for a person not coming from the United States to read those silly American dates, according to this screenshot from today, it should have been out the 19th November 2016.


I guess no blue hyperlink means it has not be aired yet and I do not recall having seen any vendor bragging on social media yet either.

The plan that Gartner will retire the old two quadrants for Customer MDM and Product MDM was revealed by Andrew White of Gartner earlier this year in the post Update on our Magic Quadrant’s for Master Data Management 2016.

Well, MDM implementations are often delayed, so why not the Multidomain MDM quadrant too.

In the meantime, we can take a quiz. Please comment with your guess on who will be the leaders, visionaries, challengers and niche players. Closest guess will receive a Product Data Lake t-shirt in your company’s license level size (See here for options).

20 thoughts on “The Gartner Magic Quadrant for MDM 2016

  1. someguyinrva 13th December 2016 / 12:07

    Reltio was named a leader in the 2016 Forrester Wave. I am curious to see where Gartner places their offering.

  2. Henrik Liliendahl 13th December 2016 / 13:04

    Yes, Richard, Forrester often seems to get it different from others. Information Difference had a MDM landscape, referenced here, this year with Oracle and Stibo in the picture and Semarchy on the radar.

  3. Mohamed Elkady 13th December 2016 / 13:47

    I’m an Informatica MDM consultant, however i believe that IBM will be the first , Informatica will be just behind IBM.

    • Henrik Liliendahl 13th December 2016 / 14:07

      That is a safe bet Mohamed. Anyone dare to put in some more names and positions?

      • Shobhit Bagga 6th January 2017 / 18:38


  4. Gino Fortunato 13th December 2016 / 15:55

    My prediction is that you will continue to have a great blog. Thanks for keeping it informative, well written, and entertaining!

  5. Jason Johnson 13th December 2016 / 17:24

    I’ve known the founder of Siperian for a long time, back when I worked at Siebel. The MDM landscape has definatly changed. Informatica was in a good position but thinking of innovation, Reltio by far shall be the leader no matter what Research group

  6. mdahlman 13th December 2016 / 19:14

    Don’t expect to see Semarchy in the Gartner MDM MQ yet. They set the company size threshold sufficiently high that we aren’t big enough. Not quite yet. I think they’re doing their clients a disservice with where they set the threshold… and of course we let them know that.

    I’m hoping that they’ll mention Semarchy to provide a bit of context about the market. Typically they don’t spend any time at all on the non-MQ vendors, so I’m not holding my breath. But if they mention some of the smaller-but-growing players, it would be great to see us mentioned. We’ll see soon.

    • Richard Branch 14th December 2016 / 12:01

      Fair comment Matt (mdahlman) – it’s an interesting dichotomy, “Catch 22” if you like!

      Being more dynamic the most visionary companies are often the smaller, agile ones. Gartner have a quadrant marked Visionary. You can only be in the MQ once you scale to a certain size. The traditional vendors with such mass tend to be less visionary.

      Gartner did recognise Semarchy as a Cool Vendor though.

  7. Henrik Liliendahl 13th December 2016 / 20:11

    Thanks Certis (Fatima?), Gino, Jason and Matthew for comments.

    I think there is room for both the bigger players as Informatica, IBM, Oracle, Stibo (where I were involved in the first multidomain MDM steps) and new innovative players as Reltio and Semarchy (whom I have been working very well with when HQ was Lyon, France).

    I know large companies tend to shortlist only magic quadrant candidates, which in some cases is a waste of money and the shortcut to not getting the best.

    SAP (their MDG offer) is a name I expect to see well up in that quadrant too, though the term innovative is certainly not coming to your mind for that one.

    I am also curious about the fate of an excellent product MDM specialist as Agility Multichannel, who has been the first MDM/PIM solution provider to be a Product Data Lake ambassador. I am sure this will show up as an advantage in the years to come 🙂

  8. Ramon de Noronha 14th December 2016 / 17:49

    I expect that we will see SAP with their MDG offering moving up. But I am not yet convinced that MDG-C is the best way forward if you are dealing with millions of customers stored in various systems. IBM and INFA will be there again, although this is a bit of a self fulfilling prophecy. If you are a big vendor, you are considered and end up in the MQ. Smaller providers have a hard time to get recognised and listed. Especially now the thresholds have been altered upwards. Of course, I would like to see ourselves as well, but most of all I would like to see an overall overview of all players. No matter small or large, local or international, experienced or newcomers. I think MDM is still a very exiting place to be and lots of innovation is going on. Reltio is certainly doing cool stuff, but also RedPoint which I didn’t come across in the reports of Gartner nor in Forrester.

    Maybe it is time for a “crowd-sourced” list… Something what is doing, but than for MDM and DQ. Just an idea.

    • Henrik Liliendahl 14th December 2016 / 17:59

      Good points Ramon.

      The SAP MDG implementations I have seen are pretty much shadowing SAP ECC, so they do not add much value in my eyes.

      And yes, it is only a matter of time before Gartner, Forrester and the likes will face disrupting competition from B2B crowdsourced services.

    • Richard Branch 14th December 2016 / 18:31

      Good comment Ramon, seems we are in agreement

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