Social Selling: Does it Work?

Social Master Data Management (Social MDM) has been on my radar for quite a long time. Social MDM is the natural consequence of Social CRM and social selling.

Social MDMNow social selling has become very close to me in the endeavour of putting a B2B (Business-to-Business) cloud service called Product Data Lake on the market.

In our quest to do that we rely on social selling for the following reasons:

  • If we do not think too much about, that time is money, social selling is an inexpensive substitution for a traditional salesforce, not at least when we are targeting a global market.
  • We have a subscription model with a very low entry level, which really does not justify many onsite meetings outside downtown Copenhagen – but we do online meetings based on social engagement though 🙂
  • The Product Data Lake resembles a social network itself by relying on trading partnerships for exchange of product information.

I will be keen to know about your experiences and opinions about social selling. Does it work? Does it pay off to sell socially? Does it feel good to buy socially?

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3 thoughts on “Social Selling: Does it Work?

  1. Ayşegül Yüksel 29th June 2016 / 01:03

    Hi Henrik
    You know www (World Wide Web) is new in whole world human history. Social MDM the same but Data Quality is top ıssue for me last station . For example in 2040 maybe humanity can be take distance for dataqulity. Today’s data quality takes with baby steps, maybe some special is awake personas like you about dataquality

    I want to talk about Social MDM ok. Main problem is trust for marketing. Sometimes sites shows one product for exp. a shoes prices 100 dollar customer wants buy it gives money. But Picture difference sending product cheap for exmp10 dollar and low quality.

    Another problem these days summer. Lots of Vocation sites price does not update their payment. Under these conditions Customer cannot trust easly to internet.

    Dataquality pyramid’s top point in my opinion on web. My english not good sorry for that.

    And now I am listening this song.Music is fuel is my soul.

    Take care your self bye
    Ayşegül Pi 3,14

  2. Shamaila 20th October 2016 / 18:47

    Social selling works. Buyers’ habits are evolving. Now, they prefer to research online and check out the social media sites of companies before making a purchase. For this reason, I wrote a guide about how anyone can improve their LinkedIn presence for a better social selling experience. You can check it out here>

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