Now social selling has become very close to me in the endeavour of putting a B2B (Business-to-Business) cloud service called Product Data Lake on the market.
In our quest to do that we rely on social selling for the following reasons:
- If we do not think too much about, that time is money, social selling is an inexpensive substitution for a traditional salesforce, not at least when we are targeting a global market.
- We have a subscription model with a very low entry level, which really does not justify many onsite meetings outside downtown Copenhagen – but we do online meetings based on social engagement though 🙂
- The Product Data Lake resembles a social network itself by relying on trading partnerships for exchange of product information.
I will be keen to know about your experiences and opinions about social selling. Does it work? Does it pay off to sell socially? Does it feel good to buy socially?