Choosing the Best Term to Use in MDM

Right now I am working with a MDM (Master Data Management) service for sharing product data in the business ecosystems of manufacturers, distributors, retailers and end users of product information.

One of the challenges in putting such a service to the market is choosing the best term for the entities handled by the service.

Below is the current selection with the chosen term and some recognized alternate terms used frequently and found in various standards that exists for exchanging product data:

Terms

Please comment, if you think there are other English (or variant of English) terms that deserves to be in here.

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