Time to Turn Your Product Master Data Management Social?

Yesterday’s post on this blog had the title Time To Turn Your Customer Master Data Management Social? In a true Multi-Domain MDM spirit it is of course also timely to ask if it is time to turn your product master data management social.

Social PIMHere are a few ways to go when thinking social into product master data management:

Making product data lively

Kimmo Kontra had a blog post called With Tiger’s clubs, you’ll golf better – and what it means to Product Information Management. Herein Kimmo examined how stories around products help with selling products. Kimmo concluded that within master data management there is going to be a need for storing and managing stories.

So while traditional product master data management is about having the right hard facts about products consistent across multiple channels, and having the right images and other rich media consistent as well, in the social era you will also need to include the right and consistent stories when the multiple channels embraces social media.

Sharing product data

How do we ensure that we share the same product information, including the same stories, across the ecosystem of product manufacturers, distributors, retailers and end users?

During recent times I have followed a new cloud service called Actualog. Actualog is aiming at doing exactly that with emphasis on the daunting task of sharing product data in an international environment with different measurement systems, languages, alphabets and script systems.

Listening to big data

As discussed in the post Big Data and Multi Domain Master Data Management a prerequisite for getting sense out of analyzing social data (and other big data sources) is, that you not only have a consistent view of the product data related to products that you sell yourself, but also have a consistent view of competing products and how they relate to your products.

Therefore social product master data management requires you to extend the volume of products handled by your product information management solution probably in alternate product hierarchies.

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2 thoughts on “Time to Turn Your Product Master Data Management Social?

  1. Kimmo Kontra (@kimmokontra) 2nd September 2013 / 20:01

    Thanks Henrik for referencing my earlier post! The phenomenon of Master Data Management turning more social is reality. It happens in many fronts, the way you’ve described in customer domain, product data needs to embrace social dimension as well, and even in the maintenance processes one can start to see evolution of “social” dimension.

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