MDM (Master Data Management) initiatives and MDM solutions are not created equal and different ways of slicing the MDM world were put forward on the first day.
Gartner is famous for the magic quadrants and during the customer master data quadrant presentation I heard Bill O’Kane explain why this is a separate quadrant from the product master data quadrant and why there are no challengers and no visionaries.
In another session about MDM milestones Bill O’Kane for this context sliced the MDM world a bit differently based on moving between MDM styles. Here we had:
- Business-to-consumer (B2C) Customer Data Integration (CDI)
- Business-to-business (B2B) customer MDM, Product Information Management (PIM) and other domains.
The vendors in general seems to want to do everything MDM.
Stibo Systems, a traditional PIM vendor, presented the case for multidomain MDM based on how things have developed within eCommerce. Stibo even smuggled the term omnidomain MDM into the slides. A marketing gig in the making perhaps.
The megavendors has bought who ever they need to be multidomain.
Some new solutions are born in the multidomain age. Semarchy is an interesting example as they are so the evolutionary way.