So, we have four and a half multi-domain MDM vendors

It has been discussed a few times on this blog if Gartner should make a single (multi-domain) Master Data Management quadrant latest in the post MDM for Product Data Quadrant: No challengers. A half visionary.

Well, if Gartner will not Forrester will, as Forrester has just released their MDM wave focusing on multi-platform platforms for MDM. Yep, there is nothing like analyst firms insisting in using their wording as multi-entity, multi-domain or multi-platform MDM within their special visualization as quadrant, landscape, wave and other bulls…. eye stuff to blur things a bit.

If you are a Forrester client or otherwise like to pay money to Forrester, you can get the report here. If you would like to feed one of your eMail addresses into the Informatica marketing machine, you can get the report here.

MDM Brands
This is not the wave. Just some names.

There are only four and half multi-platform MDM vendors in the universe according to Forrester. Three and a half of them are no surprise. Maybe Talend is. I guess one or two more of the Trois acteurs français dans le marché du MDM would like to be there as well.

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11 thoughts on “So, we have four and a half multi-domain MDM vendors

  1. garymdm 9th February 2014 / 10:42

    I am a little surprised that the “multidomain” from the ground up vendors like Software AG and others don’t get a mention. Guess size is a factor

    • Michael 10th February 2014 / 18:35

      I too found the omission of OneData peculiar.

      Examining figure 1 in the wave, I realised Forrester has separated the MDM market into two technical segments golden record and golden profile (registry style 2.0?). And four market segments: multiplaform, information, domain, quality. This wave focused on the multiplatform vendors. Whilst I am uncertain if this segmentation is superior to the Gartner CDI/PIM breakdown it most certainly is different.

      For what it is worth, OneData, Kalido, Tibco, Orchestra, etc do appear in the MDM Market Overview under the master domain management segment. . Perhaps Forrester intends on crowning three more leaders in three more MDM waves?

      Nevertheless, it seems a hair misleading to claim that this wave, the multiplatform wave, is representative of the whole of the market when the analyst herself describes this as one of four MDM segments.

      But then perhaps this is why I am not in marketing…

      – M

  2. Henrik Liliendahl Sørensen 9th February 2014 / 11:03

    Forrester of course has their inclusion criteria. In addition, to be fair multi-domain is just one factor besides things as big data readiness and data governance capabilities. And their record with Forrester.

      • Henrik Liliendahl Sørensen 10th February 2014 / 18:58

        Koichi, short answer to “Will multi-domain always need multiple platforms?” is in my eyes no. You can slice the MDM market in many ways, but somehow the ranking usually ends up in merely stating market strength among a somehow fluffy selected bunch of vendors.

  3. Dennis Moore 9th February 2014 / 17:38

    Not sure what you mean by “record with Forrester” – could you explain? I believe that every analyst firm has their criteria for inclusion. As noted in the report, some vendors were able to meet those criteria. One who made that list choose not to participate – my assumption would be that they could imagine how they would rate based on the comprehensive criteria and choose not to participate.

    Nonetheless, it is good that there is another multidomain evaluation on the market to go along with those from The Information Difference and from Bloor Research. Those two include many of the smaller vendors, but their overall conclusions are remarkably consistent with this report from Forrester.

    And, all are available at no cost from Informatica, where you can download them with registration (and can opt out of marketing emails if you so choose, or can opt just to receive news about MDM).

    I look forward to seeing you at an Informatica MDM Day event at some point Thanks for another excellent and thought provoking blog entry!

    – Dennis Moore

    • Henrik Liliendahl Sørensen 10th February 2014 / 19:03

      Dennis. the record remark was about a criteria as: “Has been mentioned as a provider in Forrester’s 2012 Global Master Data Management Online Survey, or Forrester has received inquiries from customers.”

  4. Dennis Moore 10th February 2014 / 00:28

    Henrik –

    For those readers who want to see the latest analyst reports mentioned above, they can download them at no cost from these links (registration required):

    Bloor Research:

    The Information Difference:

    Forrester Research:

    Dennis Moore

  5. Yves de Montcheuil 10th February 2014 / 10:02

    Hi Henrik, thanks for this post. Yes, I guess for some, the inclusion of Talend is a surprise – but certainly not for the legacy vendors who are loosing deals every day now to Talend (although I should probably brace for a flurry of denials here…).

    In any case, your readers can also get free access to the report from Talend: (and yes, registration is required, and of course, opt-out is available).

  6. FX Nicolas 10th February 2014 / 15:20

    Thanks for this post Henrik. Wise men said that the world is a strange and different place depending on the glasses you put on.

  7. Gauthier G. Vasseur 11th February 2014 / 00:46

    Nice point! Thanks for thinking of us Henrik.
    Forrester surprised us a bit too ;). Glad people like you are watching!

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