(No, it’s not magic this time, just magi).
The Magi is another term for the Three Wise Men, who are believed to have presented their three gifts on the 6th of January.
Their three gifts were according to the tradition: Gold, frankincense and myrrh.
Now, if three wise men came to your organization today with some data quality related gifts, what would that be?
- Golden records?
- Frank incentives for people to get it right the first time?
- Murphy’s law no longer in force?
Liliendahl on Data Quality 
As usual you bring a fine observation presented with a twist. For people working on authentic basic data (=”golden records”) on a government level, first gift seems to be of almost “magic” value for public administration – and part of the recipe to obtain the next two “gifts”. Happy New Year!
Thanks Morten. Happy New Year. Looking forward to catching up with you.