Keystrokes are evil. Every keystroke represents a potential root cause of poor data quality by spelling things wrongly, putting the right thing in the wrong place, putting the wrong thing in the right place and so on. Besides that every keystroke is a cost of work summing up with all the other keystrokes to gigantic amounts of work costs.
In master data management (MDM) you will be able to getting things right, and reduce working costs, by killing keystrokes wherever possible.
Killing keystrokes in Product Information Management (PIM)
I have seen my share of current business processes where product master data are reentered or copied and pasted from different sources extracted from one product master data container and, often via spreadsheets, captured into another product master data container.
This happens inside organizations and it happens in the ecosystem of business partners in supply chains encompassing manufactures, distributors and retailers.
As touched in the post Social PIM there might be light at the end of the tunnel by the rise of tools, services and platforms setting up collaboration possibilities for sharing product master data and thus avoiding those evil keystrokes.
Killing keystrokes in Party Master Data Management
With party master data there are good possibilities of exploiting external data from big reference data sources and thus avoiding the evil keystrokes. The post instant Data Quality at Work tells about how a large utility company have gained better data quality, and reduced working costs, by using the iDQ™ service in that way within customer on-boarding and other business processes related to customer master data maintenance.
The next big thing in this area will be the customer data integration (CDI) part of what I call Social MDM, where you may avoid the evil keystrokes by utilizing the keystrokes already made in social networks by who the master data is about.