Earlier this month Loraine Lawson was so kind to quote me in an article on IT Business Edge called New Partnerships Create Better Customer Data via the Cloud.
The article mentions some cloud services from StrikeIron and Melissadata. These services are currently based on improving North American, being US and Canadian, customer data.
I am involved in similar services that currently are based on improving Danish customer data, which then covers the rest of North America being Greenland.
Improving customer data from all over the world is surely a daunting task that needs partnerships.
The cloud is the same, the reference data isn’t and the rules and traditions aren’t either as governments around the world has found 240 (or so) different solutions to balancing privacy concerns and administrative efficiency.
So, if not partnering, you risk getting solutions that are nationally international.