Reference Data at Work in the Cloud

One of the product development programs I’m involved in is about exploiting rich external reference data and using these data in order to get data quality right the first time and being able to maintain optimal data quality over time.

The product is called instant Data Quality (abbreviated as iDQ ™). I have briefly described the concept in an earlier post called instant Data Quality.

iDQ ™combines two concepts:

  • Software as a Service
  • Data as a Service

While most similar solutions are bundled with one specific data provider the iDQ ™ concept embraces a range data sources. The current scope is around customer master data where iDQ ™ may include Business-to-Business (B2B) directories, Business-to-Consumer (B2C) directories, real estate directories, Postal Address Files and even social media network data from external sources as well as internal master data at the same time all presented in a compact mash-up.

The product has already gained a substantial success in my home country Denmark leading to the formation of a company solely working with development and sales of iDQ ™.

The results iDQ ™ customers gains may seem simple but are the core advantages of better data quality most enterprises are looking for, like said by one of Denmark’s largest companies:

“For DONG Energy iDQ ™ is a simple and easy solution when searching for master data on individual customers. We have 1,000,000 individual customers. They typically relocate a few times during the time they are customers of us. We use iDQ ™ to find these customers so we can send the final accounts to the new address. iDQ ™ also provides better master data because here we have an opportunity to get names and addresses correctly spelled.

iDQ ™ saves time because we can search many databases at the time. Earlier we had to search several different databases before we found the right master data on the customer. ”

Please find more testimonials here.

I hope to be able to link to testimonials in more languages in the future.

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2 thoughts on “Reference Data at Work in the Cloud

  1. Kasper Sørensen 20th March 2012 / 22:47

    Hi Henrik,

    This looks like a really interesting project! Sorta similar to some of the concepts that I have been involved with lately, but with more focus on the danish market, which is always nice 🙂 Maybe we should get in touch to see if we can cooperate on some items here. It seems to me that our FTR and on-demand solutions could benefit from iDQ and vice versa.

    • Henrik Liliendahl Sørensen 21st March 2012 / 08:44

      Thanks for joining Kasper. Partnership is indeed needed when tackling the world of big reference data. I’ll be in touch.

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