What to do in 2012

The time between Christmas and New Year is a good time to think about if you are going to do the right things next year. In doing so, you will have to look back at the current year and see how you can develop from there.

In my professional life as a data quality and master data management practitioner my 2011 to do list included these three main activities:

  • Working with Multi-Domain Master Data Quality
  • Exploiting rich external reference data sources in the cloud
  • Doing downstream data cleansing

In a press release from May 2011 Gartner (the analyst firm) Highlights Three Trends That Will Shape the Master Data Management Market. These are:

  • Growing Demand for Multidomain MDM Software
  • Rising Adoption of MDM in the Cloud
  • Increasing Links Between MDM and Social Networks

It looks like I was working in the right space for the first two things but stayed in the past regarding the third activity being downstream data cleansing.

The third thing to embrace in the future, social MDM we may call it, has been an area of interest for me the last couple of years and actually some downstream data cleansing projects has touched making master data useful for including social media networks in the loop.  

I’m not sure if 2012 will be a breakthrough for social MDM, but I think there will be some exciting opportunities out there for paving the road for social MDM.

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