Some of the hard facts presented in the Gartner Magic Quadrant for Master Data Management (MDM) Solutions is how the vendor licenses are distributed between the various master data domains. You can find these figures from the previous quadrant in the post Counting MDM Licenses.
The Latest MDM Magic Quadrant also includes these numbers. In order to highlight how the vendors have different profiles, let us concentrate on the innovative solutions registered on The Disruptive MDM / PIM / DQM List.
The above figure shows the three domains where the vendor has sold the most licenses and how many customers who are handling multiple domains.
Contentserv is coming from a strong position in the Product Information Management (PIM) market and still have the vast part of licenses attached to product master data.
Enterworks is also coming from the PIM space and are with their ecosystem wide (or interenterprise as Gartner says) approach building up the multidomain grip through encompassing supplier master data.
Informatica is covering all domains with their suite of 360 solutions and have a good portion of customers doing multidomain MDM.
Reltio does cover all domains but are increasingly focusing on the customer domain with their connected customer 360 offering that encompasses all customer data.
Riversand is another vendor coming from the PIM space that is now growing into the multidomain MDM sphere with their new cloud-native platform.
Semarchy is with their Intelligent Data Hub concept going beyond multidomain MDM into handling more kinds of data as reference data and critical application data.
This diversity means that you cannot just use a generic ranking as presented in the magic quadrant when selecting the best fit solution for your intended solution. You must make a tailored selection.
Liliendahl on Data Quality 