MDM, PIM, CX and User Types

Customer Experience (CX) is a trendy driver for Master Data Management (MDM) and Product Information Management (PIM).

When talking about CX we may have to distinguish between 3 main kind of user types:

  • Consumers (in households)
  • Small Office, Home Office (SOHO) users
  • Corporate users

CX user types

The critical differences between pleasing consumers in B2C and pleasing business users in B2B was discussed in the post B2C vs B2B in Product Information Management. A crucial distinction is the use of data as told in the post Where to Buy a Magic Wand?

Business users can be divided into those in small self-owned business’s as craftsmen, farmers, small shop owners, freelance consultants and many more and then corporate users who buys on behalf of a legal entity typically within a team of users.

There are intersections of customer experience preference patterns between these groups and then we are all humans regardless of our role in time. Earlier this year I presented a webinar, hosted by Riversand, on this topic. Find the link and the introduction in the post The relation between CX and MDM.

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