Using machine learning (ML) and then artificial intelligence (AI) to automate business processes is a hot topic and on the wish list at most organizations. However, many, including yours truly, warn that automating business processes based on data with data quality issues is a risky thing.
In my eyes we need to take a phased approach and double use ML and AI to ensure the right business outcomes from AI automated business processes. ML and AI can be used to rationalize data and overcome data quality issues as exemplified in the post The Art in Data Matching.
Instead of applying ML and AI using a dirty dataset at hand for a given business process, the right way will be to use ML and AI to understand and asses relevant datasets within the organization and then use thereon rationalized data to be understood my machines and used for sustainable automation of business processes.
Most of these rationalized data will be master data, where there is a movement to include ML and AI in Master Data Management solutions by forward looking vendors as examined in the post Artificial Intelligence (AI) and Master Data Management (MDM).