Happiness vs Market Strength

When following analyst market reports one thing that always strike me is that the vendors who have charged the most for licenses (being to the right on the market strength axis) seldom are the same as those having the most satisfied customers.

The Data Quality Product Landscape 2018 from Information Difference has no surprises there either.

On the technology vertical axis, the vendors are pretty even, while they stretch out on the horizontal market strength axis.

DQ Landscape 2018

The report states: “The happiest customers based on this survey were those of Datactics followed by ActivePrime”. You will find those to the left.

(Innovative Systems, Experian and Syncsort were the better of the rest it must be said.)

See the full report here.

7 thoughts on “Happiness vs Market Strength

  1. GINO FORTUNATO 20th May 2018 / 16:31

    The very interesting question which, of course, would require a LOT of follow up is the ever present follow up: Why? 🙂

    • Henrik Liliendahl 21st May 2018 / 12:49

      Indeed Gino. Why? is the question 🙂

  2. Tirthankar Ghosh 24th May 2018 / 07:34

    Could you please tell us on what parameters, the comparison was done? Is it the ease of use, if the business team is using the solution implemented, how soon the new members in the business team can start working on the solution etc.

    • Henrik Liliendahl 24th May 2018 / 08:10

      Hi Thirtankar. The public report from Information Difference did not go into that detail but merely stated, that reference customers were surveyed to give their experience of the software of each vendor. But I can imagine, that these were the questions asked.

  3. Steve Tootill (@stevetootill) 24th May 2018 / 17:29

    Re Gino’s question: why?

    Market strength is based on revenues, growth, financial strength, geographic scope and partner network, whereas Technology is based on functionality, longevity, analyst perception and customer feedback from reference customers (“this has a high weighting”).

    The bigger the vendor and the wider the geographic and channel distribution, the more difficult it is for them to be responsive to individual customers and ensure that the support staff understand the customer’s use case(s).

    As an aside, helpIT is usually there amongst happiest customers but for this year’s survey, given the number of GDPR emails flooding inboxes, we decided to the way to keep our customers happy was to give them a break from asking them to fill in the survey…

    • Henrik Liliendahl 25th May 2018 / 07:56

      Thanks for adding in Steve. I have also noticed that staff at smaller providers are more consistent. Yes, the big ones will be there tomorrow, but often the professional you worked with there won’t.

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