When Gartner, the analyst firm, today evaluates MDM solutions they measure their strengths within these use cases:
- MDM of B2C Customer Data, which is about handling master data related to individuals within households acting as buyers (and users) of the products offered by an organisation
- MDM of B2B Customer Data, which is about handling master data related to other organizations acting as buyers (and users) of the products offered by an organisation.
- MDM of Buy-Side Product Data, which is about handling product master data as they are received from other organisations.
- MDM of Sell-Side Product Data, which is about handling product master data as they are provided to other organisations and individuals.
- Multidomain MDM, where all the above master data are handled in conjunction with other party roles than customer (eg supplier) and further core objects as locations, assets and more.
- Multivector MDM, where Gartner adds industries, scenarios, structures and styles to the lingo.
The core party and product picture could look like examined in the post An Alternative Multi-Domain MDM Quadrant. Compared to the Gartner Magic Quadrant lingo (and the underlying critical capabilities) this picture is different because:
- The distinction between B2B and B2C in customer MDM is diminishing and does not today make any significant differentiation between the solutions on the market.
- Handling customer as one of several party roles will be the norm as told in the post Gravitational Waves in the MDM World.
- We need (at least) one good MDMish solution to connect the buy-sides and the sell-sides in business ecosystems as pondered in the post Gravitational Collapse in the PIM Space.