Back in 1975 John Gall expressed this law: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.
Since then, we have learned the term Minimal Viable Product, which has the same sentiment.
Building a product from scratch by starting small and making that work in a context new to most potential users is close to me these days. The Product Data Lake venture I am involved with is exploring some frontiers as:
- Using emerging technologies
- Emphasizing on digital ecosystems
- Being in the cloud
Our business model also allows you as a partner or customer to start small and influence the solution while you achieve the business benefits in a more and more profitable way.
As a subscriber you can grow with us through these phases:
- Skateboard: Start testing with a selected trading partner. As a manufacturer you can push your product information in your way and as a merchant you can pull this information in your way.
- Bicycle: Pedal further by including more trading partners. It will be a win-win for everyone.
- Motorbike: Fuel the business benefits by reaching out to dozens of trading partners.
- Car: Encompass all your regular trading partners in a comfortable journey where you – and your trading partners – will sell more and reduce costs.
Liliendahl on Data Quality 