Gall’s Law, Minimal Viable Product and Product Information Management

Back in 1975 John Gall expressed this law: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.

Since then, we have learned the term Minimal Viable Product, which has the same sentiment.

Building a product from scratch by starting small and making that work in a context new to most potential users is close to me these days. The Product Data Lake venture I am involved with is exploring some frontiers as:

Our business model also allows you as a partner or customer to start small and influence the solution while you achieve the business benefits in a more and more profitable way.

As a subscriber you can grow with us through these phases:

  • Skateboard: Start testing with a selected trading partner. As a manufacturer you can push your product information in your way and as a merchant you can pull this information in your way.
  • Bicycle: Pedal further by including more trading partners. It will be a win-win for everyone.
  • Motorbike: Fuel the business benefits by reaching out to dozens of trading partners.
  • Car: Encompass all your regular trading partners in a comfortable journey where you – and your trading partners – will sell more and reduce costs.


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