Yesterday Mark Leher of Wand, Inc. published a killer LinkedIn Pulse post with the title Five Reasons Detailed Product Specs are Critical for Killer eCommerce.
In here Mark says: “Digitizing and structuring data are critical to any business. Businesses that control and understand their data deliver superior results. Retail is no different. Product specifications are the DNA of your catalog and should be defined and collected so retailers can maximize sales and maximize intelligence.”
I agree. A survey made last year by the Danish E-Commerce Association (FDIH) revealed that 81% of visitors will leave a webshop with incomplete product information.
The key challenges in structuring and digitizing product information for merchants/retailers are:
- “Customizing an ecommerce taxonomy hierarchy and specifications model and assigning specifications to the specific products” as mentioned as the service provided by Wand in Mark’s post.
- Connecting to manufactures and pull detailed product information from them in one uniform way despite that manufacturers will provide data in each their ways as described on the page about Product Data Pull.