In an Information Management article today Aaron Zornes, president of the MDM Institute, writes about that Master Data Management (MDM is) driving better business decisions.
In here Aaron says: “Many of the MDM programs we see are increasingly tactical rather than enterprise in nature. That is, organizations are more likely to fund MDM programs to solve a specific business problem than a wide range of business problems”.
While I agree with the observation and have been involved in making exactly such business cases, it stills puzzles me that this is quite a contradiction to the idea behind MDM, which is to consolidate master data across the enterprise.
What do you think? Do tactical MDM implementations cater for better business decisions? Or do we need better business decisions when scoping MDM programs around?