Obstacles to Product Information Sharing

In a recent poll on this blog we had this question about how to share product information with trading partners:

As a manufacturer: What is Your Toughest Product Information Sharing Issue?

The result turned out as seen below:

Survey final

Product information flow in supply chains will typically start with that manufacturers shares the detailed hard facts about products to the benefit of downstream partners as examined in the post Using Internal and External Product Information to Win.

This survey points to that the main reason why this does that take place is that manufacturers need to mature in handling and consolidating product information internally, before they are confident in sharing the detailed data elements (in an automated way) with their downstream partners. This subject was elaborated in the post Product Information Sharing Issue No 1: We Need to Mature Internally.

Another obstacle is the lack of a common standard for product information in the business ecosystem where the manufacturer is a part as further examined in the post Product Information Sharing Issue No 2: No Viable Standard.

Issue no 3 is the apparent absence of a good solution for sharing product information with trading partners that suites the whole business ecosystem. I guess it is needless to say to regular readers of this blog that, besides being able to support issue no 1 and issue no 2, that solution is Product Data Lake.

2 thoughts on “Obstacles to Product Information Sharing

  1. jaydigital01 15th June 2017 / 11:29

    I think that this poll is pretty accurate – except that the actual number of companies with mature information for sharing is much lower in the mid-level manufacturers.

    • Henrik Liliendahl 15th June 2017 / 11:42

      Agreed. Sometimes manufacturers regard having a pdf file with all the details as good enough to share. Problem is that distributors and retailers needs structured and granular data for multiple purposes.

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